Head of Influencer Marketing
4 months ago
connective3 is a high performance marketing agency with specialisms in SEO, Data Analytics, Content Marketing and Paid Media. We connect digital skill sets and expertise to deliver unprecedented results for our clients across all digital channels.
We have an exciting opportunity for a Head of Influencer Marketing to join our team in our Leeds office.
With big growth plans for our Influencer Marketing team our Head of Influencer Marketing will play an essential part of growing our team and our service offering. We already work with some huge names, and you will be key to expanding our client base. Not to mention you will be working for one of Prolific Norths top 20 digital agencies
**Why join c3?**
In our recent staff survey, 100% of people said they would recommend connective3 as place to work. We have a vision of creating a ‘1000 person A team’. Our clients want to work with the best and we want to be the best. We believe our approach to growth creates unlimited opportunities for our business, but more importantly unlimited opportunities for our employees. We’ve created a culture of continuous learning and innovation focused on bringing the best out of our team and in turn providing the best results for our clients. This includes our company mentor scheme, monthly innovation days and yearly team training budgets. The success of our approach is evidenced by our client retention rate, pitch success rate and employee retention rate. If you are striving for professional growth, naturally collaborative and an expert at what you do, come join the connective3 team
**Responsibilities.**
- Have a vision for and develop our influencer and organic social offering in line with our overall social proposition, and paid social team.
- Be instrumental in generating and delivering new business and growing our influence social revenue
- Maintain an up-to-date knowledge of industry changes and explore new opportunities and suppliers.
- Develop and nurture influencer and influencer management relationships and attend key events
- Develop connected strategies with other channel teams
- Work with the Strategy and Solutions team to ensure we are measuring effectiveness via the c3 framework for both paid and organic campaigns.
- Develop high performing campaigns and strategies
- Work with the paid social team to amplify campaigns successfully, and to deliver influencer creative to boost paid performance
- Maintain an overarching view of all clients influencer and organic strategies and performance ensuring best practice is adhered to.
- Regularly perform strong data analysis across campaign posts and influencers
- Be ultimately responsible for influencer and organic social budgets across all clients, and ensure influencer invoicing happens in a timely manner
- Drive expertise through testing frameworks.
- Hands on execution and delivery of campaigns as required
- Line manage, train and mentor the Influencer Team
- Effective delegation of tasks to the Influencer Team
- Increase visibility of influencers and organic social within c3 and our successes and generate case studies around successes.
- Proactively increase visibility of c3 and influencer thought leadership across our social media channels and marketing, including posting, blogging & speaking
- Generate channel awards entries for submission through Sales and Marketing.
**Requirements**:
- At least 4 years’ experience in a influencer / organic social role
- At least 3 years experience of client communications
- Strong understanding of how influencers can be used to work at all levels of the funnel and associated KPIs.
- Understanding of all major social media platforms and how they work
- Understand what makes good social (brand and influencer) posts
- Confident communicator and ability to build relationships
- Be creative to generate strong ideas that will capture attention and perform
- Strong attention to detail and demonstrable ability to work to deadlines
- Creative, yet analytical way of working
- Growth focused & always willing to embrace a challenge and learn with a curious nature
- Collaborative worker and all-round team player
**Benefits**
connective3 is a creative, fast-paced, and rewarding environment. We offer much more than just the normal ‘agency perks’. We offer you a commitment to help nurture and develop your career aspirations. From industry-leading training, conference attendance, and collaboration with different digital teams and skillsets, we ensure you always learn and grow. We also offer:
- Hybrid and flexible working
- Weekly fresh fruit
- Yearly volunteering programme
- Regular company socials
- Birthday holiday
- Private medical insurance
- Company-funded wellness access and counselling
- Access to Perkbox rewards
- Wellness days off
- Work from anywhere in the world for 6 months in the year
- Early finish Fridays
And much more
connective3 is proud to be an equal opportunity employer. We celebrate diversity and are commi
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