Head of Marketing

7 months ago

Leeds, United Kingdom Glean Full time

**Hi we're Glean.** We make study software that improves your confidence and ability to learn.
- We're a SaaS scale up and one of the fastest growing tech companies in the North.
- There's 100+ of us around the UK with our HQ in Leeds.
- Our software is award-winning and used by 100,000s of students at over 800 universities & colleges worldwide.
- We've been rated an outstanding company to work for by Best Companies.
- We're growing so we can achieve our mission to support 1 million students to become better learners by 2026.

**The role of Head of Marketing**:
**Purpose**

The purpose of the Head of Marketing is to maximise revenue through driving desire to purchase Glean's products and services

**Outcomes**
- Acquiring new customers and driving revenue
- Supporting sales to drive maximum revenue through new business and customer upsales
- Improving customer and user experiences through external communication
- Building a high performance marketing team

**What you'll be responsible for**:
**Ownership and responsibility for setting the 12 month marketing strategy and roadmap**
- Translate company goals into key outcomes for marketing
- Performance, opportunity and risk analysis for marketing
- Identifying, segmenting and prioritising target buyers and audiences to be reached through marketing comms
- Building the structures, processes and policies required to be able to effectively promote to identified audiences and buyer types
- Identifying strategies and tactics to overcome key objections and blockers to securing effective sales
- Defining and driving key cross-department initiatives to increase marketing performance such as pricing and packages optimisation, new market exploration, buying mechanisms

**Building a high performance marketing team**
- Strategic workforce planning, including team structure, training, personal development plans and recruitment
- Driving reporting and key performance indicators and structures to drive team behaviour
- Performance management
- Defining and managing marketing team culture

**Developing scalable marketing practices and processes**
- Research on best practice for SAAS marketing professionals and identify opportunities
- Formalising and documenting marketing processes and practices
- Identifying areas of improvement and and inconsistency within the marketing process
- Driving the improvement of touch points, marketing materials, and pitches to different market segments
- Act as a key stakeholder for marketing driving improvements to the marketing tech stack
- Identifying and implementing automations and efficiency improvements throughout the marketing process
- Act as a key stakeholder for marketing in optimising pricing and packaging

**Senior reporting to leadership, board and company**
- Identify define and track key success metrics
- Identifying and reporting on key risks and proposing mitigations
- Report on marketing revenue and marketing performance
- Identify opportunities and blockers with our current marketing model and approaches
- Build business cases for needed time, resources or focus from other teams for identified work
- Communicate and report on marketing strategies, initiatives and performance to wider company

**Providing market insights to the wider business**
- Develop mechanisms to understand market trends
- Develop mechanism to understand key drivers of buyers and customers
- Use market insight to drive marketing strategies, plans, messaging and execution
- Ensure market insights and performance are shared with key stakeholders throughout to drive improvements

**About you**:
**Key Skills and Attributes**
- Highly results driven
- Strong working knowledge of the full marketing mix
- Can manage and add value across the full buyer journey
- Long term focused, can build structures, processes and teams that scale
- Strong knowledge of the market, buyers and market trends
- Experience of managing managers
- Track record of developing people and teams
- Able to delegate projects and initiatives effectively

**Profile**
- Experience working across both B2B and D2C business models
- 10 + years of marketing experience with at least 5 years in an oversight role
- Experience of shaping and evolving a marketing function through significant growth of the organisation
- Experience reporting into an exec team member and comfortable standing in front of the board of directors when asked to

**Salary and benefits**:
£70,000 - £90,000 dependent upon experience

️ 33 days annual leave (Inclusive of bank holidays)

3 gifted days off at Christmas

Generous individual learning and training allowance
- Truly flexible hours to suit when you work best

Full home working set up and beautiful collaborative office space

Nomad working policy with family travel insurance

Enhanced 26 weeks maternity and 4 weeks paternity (fully paid)

Health cash plan (from glasses to massages)

6% employer pension contribution

**What to expect next**:
If we invite you to meet wi

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