Head of Product Marketing

2 weeks ago

Leeds, United Kingdom PEXA Group Full time
World-first initiatives. Invaluable insights. Property, Unlocked.

We’re empowering the industry, investors, governments and the general public with insights, news and reports to help shape the future of property.

We're on a journey to unlock the life-changing potential in property.

Our world-leading initiatives are built for the industry, by the industry. See what we’ve achieved so far, and how you can be a part of where we’re going next.

Join our team of like-minded innovators. Curious. Restless. Uncomfortable with comfortable.

Discover what it is like to work in a supportive and flexible environment in a growing range of opportunities across the PEXA group of companies.

How we are taking action to make a real difference.

We’re standing by our commitment to do the right thing, for the betterment of our people, customers and the communities we operate in – now and for future generations.

We are a world-leading digital property technology & insight solutions business.

The PEXA Group of innovative digital services connects people, businesses and governments across the property community.

We know you’ll Google us before applying, so let’s keep this brief. PEXA revolutionised the way that property is settled in Australia, turning a paper-based process into a digital one. Our solution is a world-first, with over 500 people across Australia and an expanding international team, we’re helping 20,000+ families into their homes each week.

We’re passionate about solving problems for our customers – always striving to set the standard for how property is bought and sold. Being awarded as one of the best places to work in Australia is a recognition of our culture and commitment to innovation, customers and our community.

We’re growing fast, that is where you come in.

We believe our success in Australia is worth sharing and that our proven technology will advance how the UK buys and sells homes.

Establishing ourselves within the UK in late 2020, we are committed to collaborating with lawyers, conveyancers, lenders, government and the property industry, to set the new standard for both remortgages and buying and selling property.

Why become a PEXArian?

Great question Being a PEXArian is so much more than just a job. We’re a passionate, motivated and unashamedly enthusiastic bunch at PEXA – we love what we do and we’re proud to admit it Creating brilliant experiences for our members and their clients wouldn’t be possible without ensuring we deliver an exceptional employee experience.

Here’s a snapshot of what your life at PEXA could look like:

Your growth:

We encourage you to hit your personal and professional learning and development goals with our tailored programs and tools.

We care about your holistic wellbeing

We know that work is just one aspect of your life – we want to help you create your ideal work/life blend, rather than squeezing in life around work.

Head of Product Marketing Role

The Head of Product Marketing role is responsible for developing and executing the Company’s go-to-market strategy for the Company’s products, ensuring alignment with the customer needs, competitive positioning and business goals.

This role bridges the gap between product development, product management, sales and marketing, leading efforts to create compelling product narratives, drive demand and ensure successful product launches.

The Head of Product Marketing plays a crucial role in ensuring that products are effectively positioned and marketed, driving both product success and business growth through strategic marketing efforts.

Key Accountabilities
  • Lead the development and execution of marketing strategies across all UK brands under the PEXA group; including Smoove, Optima, Amity Law, and Legal Eye, with a focus on driving customer acquisition, engagement, and retention.
  • Oversee Account-Based Marketing (ABM) strategies and campaigns, targeting key audiences such as conveyancers, lenders, brokers and other professional services within the property market.
  • Design and implement loyalty programs and customer engagement initiatives to foster long-term relationships and increase client retention.
  • Develop and manage strategic partnerships and co-marketing opportunities to expand brand visibility and market penetration.
  • Oversee the planning and execution of industry events, conferences, and webinars to enhance brand reputation and drive lead generation.
  • Manage and develop a high-performing team; including the Marketing Manager, Marketing Executive, and Events Executive, ensuring alignment with broader business goals.
  • Work cross-functionally with product, sales, risk and communications teams to ensure marketing efforts are cohesive, targeted, and aligned with product positioning and customer needs.
  • Analyse and report on campaign performance, utilising data-driven insights to optimise marketing efforts and meet key business objectives.
  • Maintain an in-depth understanding of the UK property market, particularly within conveyancing and lender audiences, to ensure the relevance and impact of marketing initiatives.
  • Competitor intelligence gathering, and sharing insights with the broader product, sales and marketing teams to inform strategy and market positioning.
Skills & Experience Required
  • Industry: Must have experience in proptech, conveyancing or mortgage lending tech products.
  • Education: Bachelor’s degree in Business, Marketing or a related field. Master’s degree or MBA desirable.
  • Experience: Proven experience in Product Marketing roles including in a senior leadership position.
  • Communication: Excellent verbal and written communication skills, with the ability to influence and negotiate effectively.
  • Market Knowledge: In-depth knowledge of the UK property market and the specific challenges and opportunities faced by professional services such as conveyancers, lenders and brokers.
  • Proven Experience in Campaign Design: Extensive experience in designing and delivering successful marketing campaigns specifically targeting conveyancers, lenders, and other professional services in the property market.
  • ABM Expertise: Strong knowledge and experience in Account-Based Marketing, with a track record of creating targeted, high-impact campaigns for key accounts in a B2B environment.
  • Customer Engagement & Loyalty Programmes: Demonstrated ability to develop and manage loyalty programs that engage and retain professional services audiences.
  • Event & Partnership Management: Experience in organising and managing events, as well as developing strategic partnerships, to enhance brand presence and generate new business opportunities.
  • Leadership & Team Management: Strong leadership skills, with a proven ability to manage, mentor, and develop marketing teams to deliver on strategic objectives.
  • Data-Driven Decision Making: Strong analytical skills with the ability to use data and insights to inform marketing strategy, optimise campaigns, and track ROI.
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