Head of UK Marketing Strategy
1 month ago
About the Role:
This role will be responsible for developing and executing the Company's go-to-market strategy for the Company's products in the UK market. You will bridge the gap between product development, sales, and marketing, leading efforts to create compelling product narratives, drive demand, and ensure successful product launches. The Head of UK Marketing Strategy will play a crucial role in ensuring that products are effectively positioned and marketed, driving both product success and business growth through strategic marketing efforts.
Main Responsibilities:
- Lead the development and execution of marketing strategies across all UK brands under the PEXA group; including Smoove, Optima, Amity Law, and Legal Eye, with a focus on driving customer acquisition, engagement, and retention.
- Oversee Account-Based Marketing (ABM) strategies and campaigns, targeting key audiences such as conveyancers, lenders, brokers, and other professional services within the property market.
- Develop and manage strategic partnerships and co-marketing opportunities to expand brand visibility and market penetration.
- Work cross-functionally with product, sales, risk, and communications teams to ensure marketing efforts are cohesive, targeted, and aligned with product positioning and customer needs.
Requirements:
- Industry experience: Proptech, conveyancing, or mortgage lending tech products.
- Experience: Proven experience in Product Marketing roles including in a senior leadership position.
- Leadership & Team Management: Strong leadership skills, with a proven ability to manage, mentor, and develop marketing teams to deliver on strategic objectives.
- Data-Driven Decision Making: Strong analytical skills with the ability to use data and insights to inform marketing strategy, optimise campaigns, and track ROI.
Salary: £85,000 - £110,000 per annum depending on experience.
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