Head of Marketing
1 month ago
Position: Head of Marketing (Maternity Cover)
Location: London, UK (Hybrid)
About the Role:
A leading global B2B research and rankings firm specialising in law-related benchmarks is seeking a Head of Marketing to cover maternity leave. This role is crucial in driving revenue growth across key product areas, including benchmarking, awards, subscriptions, client solutions, and events.
Key Responsibilities:
- Develop and implement a comprehensive marketing strategy aligned with business goals to increase revenue across multiple streams: benchmarking & awards (£10m+), client solutions (£2m), subscriptions (£2m), and events (£1m).
- Oversee marketing efforts for various awards, rankings, and subscription programs, focusing on lead generation, customer engagement, and ROI.
- Collaborate with cross-functional teams (Sales, Research, Commercial) to enhance go-to-market strategies and improve market penetration.
- Manage a small team of marketers and support their career development and performance reviews.
- Manage marketing budgets to ensure resources are allocated efficiently and drive results.
- Measure and report on campaign success, adjusting strategies as needed to optimize performance.
Experience & Skills:
- Minimum 5 years of experience in B2B marketing, ideally within accreditation, benchmarking, and events sectors.
- Proven track record in driving revenue growth and executing successful digital marketing campaigns across email, paid media, and social media.
- Strong analytical skills, with the ability to interpret data and convert insights into actionable marketing strategies.
- Experienced with marketing automation platforms, CRM systems, and analytics tools like Google Analytics.
- Proficient in Microsoft Office and advanced Excel.
Compensation & Benefits:
- Competitive compensation package
- Comprehensive benefits, including medical, dental, vision, retirement plan, and more.
- Flexible work arrangements with hybrid options.
Diversity & Inclusion:
The company provides equal employment opportunities and fosters an inclusive work environment.
We Are Aspire Ltd are a Disability Confident Commited employer
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