Head of Marketing and Student Recruitment
6 months ago
About the Role
The Head of Marketing and Student Recruitment role in the Higher Education sector, is perfect for an ambitious and strategic marketer with experience of working in the education industry.
This role is to provide direction and leadership of the Marketing and Student Recruitment department within Luminate Higher Education Group members Leeds Conservatoire and University Centre Leeds.
The role holder will provide professional, effective and developmental strategic leadership to a team of professionals across the department, covering admissions, marketing operations, digital/web, events and school outreach. The role holder will also manage stakeholder relationships with academic and leadership teams, ensuring strong communication/collaboration with stakeholders and the maintenance of a credible and strategic reputation for the marketing and student recruitment department.
What You Will Do
- Develop a clear, insight-led strategy to recruit students to undergraduate and postgraduate programmes across Luminate’s HE institutions (working in close collaboration with the Head of International Recruitment).
- Develop a clear and easily communicable plan of action outlining marketing and student recruitment activity throughout the recruitment cycle for each brand
- Manage and develop the Leeds Conservatoire and University Centre Leeds brands, strongly positioning those brands in the market
- Proactively manage and oversee the reputation/credibility of the marketing and student recruitment department internally, and how the team collaborates with other teams across the organisation
- Take responsibility for the customer journey for each brand, proactively gaining insight/feedback on the customer journey and reviewing/improving customer touch-points across all channels (including advertising, website, outreach, events, CRM, admissions)
- Lead the delivery of student recruitment activity in order to meet institutional recruitment targets
- Provide expert advice, guidance and recommendations to colleagues on all matters relating to marketing and student recruitment
- Contribute to holistic marketing projects related to curriculum development and product pricing, bringing insight and strategic advice to such projects
- Provide excellent leadership and management to a team of marketing, student recruitment and admissions professionals, cultivating a positive and supportive culture
- Responsible for budget management and planning
About You
- Proven experience of managing or coordinating a team within an education context
- Experience of working at a strategic level in marketing with responsibility for developing strategic plans and ensuring the successful implementation of plans
- Experience of providing strategic leadership to a range of marketing, recruitment and conversion projects
- Up to date knowledge of student recruitment challenges and trends
- Proven experience of brand development
- Experience of working proactively with internal and external stakeholders, communicating marketing strategies effectively and building credibility
About Us
Luminate Education Group is a collective of education providers based in Yorkshire with one clear purpose: to make a positive difference to people’s lives through genuinely transformative education and training.
We are looking for inspiring and innovative individuals to help us deliver our vision.
As an education provider, we are committed to lifelong learning and investing in our workforce, and you’ll have access to a broad variety of training and professional development designed to help you continually develop and grow. Choosing to work here means that you will be part of an inclusive and progressive learning environment. We hope that we will be part of the next step in your career and look forward to welcoming you.
Join us on the journey to being the best that we can collectively be for our students, apprentices, staff and our stakeholders.
Luminate Education Group consists of; Harrogate College (HC), Keighley College (KC), Leeds City College (LCC), Leeds Conservatoire (LC), University Centre Leeds, Leeds Sixth Form College and Yorkshire Centre for Training & Development.
**SAFEGUARDING**
**EQUALITY, DIVERSITY AND INCLUSION**
We recognise, value and champion diversity & Inclusion. As we engage with a diverse student population we want to ensure we reflect that in our staff population too. For us diversity is about building happy teams, full of people that want to learn and be inspired by each other, by our different experiences and backgrounds. It is important to us that both staff and students achieve their full potential. Diversity is important to us, but inclusion is equally, if not more important. It’s not just about having the representation but also providing the people we recruit with opportunities and valuing everyone’s contributions and perspectives.
**Benefits**:
There are plenty of benefits available to our staff members, here a
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