![Amplifon Group](https://media.trabajo.org/img/noimg.jpg)
Uk Digital Marketing Specialist
3 months ago
**Amplifon UK** is seeking a dynamic and results-oriented
**Digital Specialist **to join our team.As a UK Digital Specialist, you will play a crucial role in supporting the Marketing Director in localizing and executing digital campaigns and digital assets. You will also track the results of the digital campaign at local level, ensuring accurate reporting and optimization. This position requires strong analytical skills, attention to detail, and the ability to work collaboratively with cross-functional teams.
**Key Activities**:
- **Lead generation planning & buying**:
- Assist the Marketing Director in defining annual and monthly digital budgets based on objectives (leads, appointments, sales, ROI, CPA).
- Develop and implement Search campaigns, optimizing taking into consideration main KPIs such as IM, CTR, CR, CPC, and CPL
- Collaborate with the call centre manager to optimize campaign performance.
- Optimize assets through A/B testing and campaign learnings.
- Plan and purchase leads from local third-party vendors.
- Manage relationships with third parties, ensuring the delivery of agreed leads and day-to-day optimizations.
- Coordinate with global teams responsible for owned media campaigns and agencies.
- **Website management and SEO**:
- Manage website content, leveraging global content and assets.
- Ensure the website is optimized for SEO rankings, working closely with the SEO agency.
- Set goals and monitor key metrics and KPIs related to SEO performance, like visits, unique visitors, conversion, average time spent.
- Update and manage store online present on a customer platform and Yext
- **KPIs definition and monitoring**:
- Monitor and analyse campaign performance based on defined KPIs.
- Utilize campaign learnings for ongoing optimization.
- Collaborate with the global team and provide local data to complement insights.
**Technical Skills**:
- Proficiency in Adobe Experience Manager and Adobe Analytics.
- Strong knowledge of Excel and PowerPoint.
- Good understanding of paid search platforms such as Google Ads and Search Ads 360, as well as social platforms, like Tik Tok Business Manager and Meta Business Manager.
- Project management skills, including both Waterfall and Agile methodologies.
- Change management fundamentals and tools knowledge.
- Experience in data analytics, insights gathering, and visualization.
- Excellent communication and presentation skills.
**Experience**:
- Minimum of 3+ years of experience in digital marketing.
- Familiarity with working in integrated matrix organizations.
**Education**:
- Preferably a degree in Business, Economics, Management, or a related field.
- Marketing focus is considered a significant plus.
**Reimbursement & Benefits**The role will be based out of our Manchester office (M22 5WY), we will offer a permanent contract comprised of basic salary (£32k - £38k), performance-based bonus, benefits (i.e. pension) and a hybrid working environment (9 days of remote working per calendar month)."#IND1"
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