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Digital Marketing Specialist

2 months ago

Manchester, United Kingdom Westwood Recruitment Solutions Ltd Full time
Job Opportunity: Digital Marketing SpecialistLocation: Manchester City CentreSalary: £34,000 + Bonus
Are you passionate about digital marketing and ready to make an impact? We are looking for a Digital Marketing Specialist to join our team. You will work closely with the Director of Sales and Marketing and the wider sales & marketing team to enhance the online presence for our venues in Manchester and Leeds.
Key Responsibilities:
  • Develop and implement digital marketing campaigns to increase brand awareness and drive traffic.
  • Manage user-friendly, updated, and SEO-optimized websites.
  • Utilise CRM systems for customer segmentation and personalised marketing.
  • Execute engaging email marketing campaigns.
  • Conduct SEO activities to improve organic search rankings.
  • Plan and execute PPC and SEM campaigns to drive targeted traffic.
  • Implement lead generation strategies to capture and nurture leads.
  • Use analytics to assess campaign impact and optimise ROI.
  • Collaborate with internal teams to align marketing efforts with business objectives.
  • Stay updated with industry trends and best practices.

Qualifications:
  • Bachelors degree in marketing, digital marketing, or a related field.
  • Proven experience in digital marketing, ideally in a B2C role.
  • Strong understanding of website management, SEO, email marketing, PPC, SEM, and paid media.
  • Experience with CRM systems and marketing automation platforms.
  • Proficiency in Google Analytics and other analytics tools.
  • Excellent written and verbal communication skills.
  • Analytical mindset with a focus on data-driven decision-making.
  • Creative thinking and problem-solving skills.
  • Ability to manage multiple projects simultaneously.

Benefits:

  • Opportunity to work with a dynamic and growing team
  • Chance to make a significant impact on our digital presence
  • Westwood Hospitality is acting as a consultant for this role. If you're ready to take your digital marketing career to the next level, apply now

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