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Digital Marketing Specialist
2 months ago
About Alex James Digital
A fast-growing ecommerce business is seeking a highly skilled Digital Marketing Executive to join their team. As a key member of the marketing department, you will play a crucial role in developing and executing the company's digital strategy across all marketing channels.
Key Responsibilities:
- Support the Digital Marketing Manager in planning, development, and execution of all marketing campaigns across digital channels in the UK, US, and international territories.
- Liaise with the marketing agency on strategy, planning, and reporting of PPC, SEO, Paid Social, and retargeting for UK and overseas campaigns.
- Monitor the performance of paid media campaigns and analyze the results; identifying opportunities to optimize performance and better utilize spend.
- Collaborate with internal departments on developing highly effective digital campaign assets to support trading activations and market trends.
- Own all 3rd party collaborations and partnerships from researching partners to executing bespoke digital campaigns.
- Work closely with all internal teams to ensure campaigns are executed to the highest level, delivered on time, and optimized for maximum success.
- Manage all elements of paid content copy, from planning, briefing to A/B testing and feeding into the marketing agency.
- Support with customer acquisitions strategy, researching, and suggesting new opportunities across all territories.
- Support the Digital Marketing Assistant - demonstrating best digital practices and actively work to upskill junior team members.
- Produce daily, weekly, and monthly reports, highlighting key performance metrics, providing analysis against KPIs and business objectives and make innovative recommendations to improve activity.
Requirements:
- Experience of campaign management with the ability to produce high-value activities that deliver ROIs & meet brand KPIs.
- Has great communication and people skills and is able to establish strong working relationships.
- Has an enthusiastic, can-do attitude who is always striving for success and is committed to achieving and driving results.
- Experience of campaign management with the ability to produce high-value activities that deliver ROIs & meet brand KPIs.
- Good knowledge of digital marketing tools including Google Analytics.
What We Offer:
An excellent package is available for the right candidate.
