Digital Marketing Specialist

2 weeks ago

Manchester, United Kingdom Greaves Recruitment Full time
Company Profile:
* A leading distributor of closures and containers (plastic and glass) to food and none food sectors. They are now looking for a Digital Marketing Specialist to join their team paying up to £45,000pa depending on experience.
Job Title:
* Digital Marketing Specialist
Job Description of the Digital Marketing Specialist:
* The company are seeking a passionate and driven Digital Marketing Specialist to take our digital presence to the next level. In this role, you'll have the opportunity to co-develop yearly European digital plans with our Marketing manager, spearhead content creation across various channels, and implement a cutting-edge digital strategy, based on your in-depth analysis of analytics, that will elevate our organizational priorities.
Tasks and responsibilities of the Digital Marketing Specialist:
* As the Digital Marketing specialist, you'll be the mastermind behind our international digital communications, including SEO/SEA, direct response, website content, social media, and more. You'll also play a pivotal role in operational activities and analytics, ensuring the digital presence is optimized for success.
* Reporting to the European Marketing Manager, you'll be a key player in liaising with stakeholders across the organization, fostering collaboration, and driving impactful results.
* Lead website content maintenance and enhancements, maximizing lead acquisition and optimizing lead acquisition costs.
* Drive our Google Ads campaigns across multiple European regions and markets, tailoring them to meet local requirements.
* Dive deep into Google Analytics data, creating actionable reports and leveraging website KPIs to refine our digital strategy.
* Become our champion of Social Media performances, both organic and paid
* Utilize SEO tools to analyse company keyword positioning on search engine results pages (SERPs) for different markets and regions.
* Amplify our backlink strategy by identifying relevant industry websites/portals with high authority and negotiating valuable links.
* Keep a close eye on competitor digital activities, staying one step ahead of the game.
* Stay up to date with the latest Google algorithm evolutions, advising the Marketing Manager on necessary updates to optimize our strategies.
Requirements of the Digital Marketing Specialist:
* Passionate about the digital world, with an intimate understanding of Google and its intricacies.
* Obsessed by figures, data and trends
* 8+ years of relevant experience in a similar position within a B2B company.
* Driven, proactive, and detail-oriented, leaving no stone unturned in pursuit of excellence.
* A self-starter, capable of thriving in a remote work environment with a manager located in a different country.
* Native English speaker with excellent written and verbal communication skills, with a keen eye for detail. Any other European language will be a real asset, preferably one of these: German, Spanish or Italian.
* A master multitasker, adept at prioritizing and juggling responsibilities in a fast-paced setting
* A creative problem-solver, ready to explore innovative solutions and think outside the box.
* A collaborative team player with strong diplomatic skills and a collective sense of responsibility.
* Committed to continuous learning and professional growth, always seeking new opportunities to expand your skill set.
Salary:
* Up to £45,000 pa depending on experience.
If you feel you have the right skill set and attributes for this role and that it’s the challenge you are looking for then please contact us on a confidential basis: (phone number removed) or apply via the website

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