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Digital Marketing Specialist
2 months ago
K3 Business Technologies is a leading global provider of integrated business systems to manufacturers and distributors. With over 25 years of experience, we have delivered award-winning solutions to over 3,000 customers across 20 countries.
Our success is built on world-class software, tailored, delivered, and supported by our highly experienced industry experts. To learn more about our company, please visit our website.
About the RoleWe are seeking a talented Digital Marketing Specialist to take a key role in planning, executing, and optimizing our online marketing strategies. In today's fast-paced digital landscape, promoting products and services through online channels is vital, offering significant growth opportunities for companies like ours.
The ideal candidate is passionate about marketing and technology, with a creative edge and a deep understanding of digital marketing concepts. You should be skilled at leveraging the Internet to drive revenue growth in a B2B environment.
As part of our small, dynamic team, you'll gain exposure to a broad range of activities beyond traditional digital marketing, giving you a well-rounded and diverse marketing experience. No two days will be the same, offering you an exciting and varied role.
Key Responsibilities- Build, plan, implement, and manage the overall digital marketing plan working with the Marketing Manager
- Manage all digital marketing channels, including social media, search engine marketing, and email marketing
- Measure ROI and KPIs to demonstrate effective return on investment (ROI)
- Create new web pages and landing pages, optimize the user experience through our website, and manage the delivery of small website projects
- Upload copy and images for the organization's website
- Build email marketing campaigns
- Design digital banner ads and adverts
- Conduct keyword research and web statistics reporting
- Keep up to date with current digital trends, latest technology, and best practices
- Assist with lead generation activities
- Monitor competition and provide suggestions for improvement
- Proven experience as a Digital Marketing Specialist or similar role in a B2B environment
- Experience in developing and implementing digital marketing plans
- Good knowledge of all different digital marketing channels and best practices
- Good knowledge and experience with online marketing tools and best practices
- Hands-on experience with SEO/SEM, Google Analytics, and CRM software
- Experience using Canva, Adobe Suite of products, and WordPress
- Familiarity with web design
- Sense of ownership and pride in your performance and its impact on a company's success
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
- Great interpersonal and communication skills
With colleagues and customers all over the world, we have created a highly dynamic and international work atmosphere. The business that we are in is constantly evolving, enabling opportunities to further your professional and personal growth.
As a K3 Business Technologies employee, you can count on:
- An attractive salary and benefits
- A stimulating and collaborative working environment
- Work-Life Balance
- A commitment to support you in your career
We pride ourselves on offering equal opportunities regardless of race, nationality, cultural background, gender, age, marital status, maternity/pregnancy status, sexual orientation, gender identity, disability, religious or political belief.
We care that our business creates a diverse and inclusive culture where everyone is respected and can be themselves. We create a better and more sustainable business for our employees, our partners, the communities we work in, and our customers through building non-discriminatory procedures and practices.
