Trade Activation Executive

1 week ago


Woking, United Kingdom Asahi Europe & International Full time

**Asahi UK** (AUK), part of **Asahi Europe & International Ltd**, aims to enrich consumer experiences through innovation, high-quality service and an exceptional portfolio of premium beer, ale and cider brands including, Peroni Nastro Azzurro, Asahi Super Dry, Meantime, Fuller’s London Pride and Cornish Orchards. Our aim is to be the leading super premium beer business in the UK, through a brand mix that creates a compelling proposition. At AUK we operate as an end to end business unit responsible for sales, marketing, customer operations, production, supply chain and wholesale operations in the UK & Ireland.

**Asahi Europe & International** is a subsidiary of Asahi Group Holdings Ltd, a global beverage and food company listed on the Tokyo Stock Exchange, Japan. Employing > 12,000 people, Asahi Europe & International is the custodian for leading super premium lager brands Peroni Nastro Azzurro, Grolsch, Asahi Super Dry, plus international Czech lager brands, Pilsner Urquell and Kozel. The business has world-class brewing and production facilities in 8 markets - UK, NL, ITL, PL, CZ, SK, HU, RO. In most of these markets, we are the leading brewer with full portfolio of famous brands. Commercial operations in other parts of Europe, USA, Canada, LatAm, Africa and Asia are served through our global distribution network. With state-of-the-art facilities, some of the best brewers in the world, quality ingredients, and a culture based on innovation and collaboration, Asahi offers the best quality of beer to beer lovers worldwide.

We're recruiting for an exciting **Trade Activation Executive **opportunity in our Trade Marketing On Trade team.

The **Trade Activation Executive** will support the delivery of below the line marketing activity for all AUK brands across the On-trade channel, collaborating and activating with suppliers, key stakeholders and customers, across all platforms; in outlet, online and media. They will support day to day relationships with relevant customer teams and lead the POS development process ensuring plans are delivered to meet the needs of customers and AUK and executed in line with our super premium positioning.

**Key accountabilities**
- Plan, develop and deliver inspiring, integrated and impactful communication and activation at point of purchase leveraging POS that bring the brand to life and deliver the brand growth targets.
- Support the development of best in class activation within customer environments
- Support the development and activation of channel activation plans
- Management of in outlet executions, deployment and post evaluation developing efficiency & effectiveness strategies
- Implement NPD within the channel

**Experience required**
- Educated to degree level
- Experience in an FMCG environment, preferably premium drinks.
- Trade Marketing experience preferable
- Experience of working in teams
- Project management experience

**Key attributes of the successful person**
- Creative with an eye for new ideas
- Ability to identify insight and deliver projects through to action
- Strong communication skills
- Solution based thinker with commercial acumen. Ability to think ‘outside the box’.
- Ability to identify insight and deliver projects through to action
- Will be an enthusiastic team player with a strong drive to create a positive work environment
- Strong solutions focus and must be comfortable working in an environment which demands strong deliverables
- Strong internal and external communication skills
- Comfortable with ambiguity
- Is constantly raising the level of ambition; takes an ‘if this was my business’-approach
- Is focused on strategic priorities and acts with focus, avoiding unnecessary complexity

**On offer is a competitive basic salary plus generous benefits package inclusive of,**
- Annual bonus
- Pension
- Life assurance
- 25 days’ holiday
- Annual beer allowance

We are committed to nurturing a workplace where we celebrate and respect difference, and support everyone to be true to who they are At Asahi Europe and International we believe you can SHINE AS YOU ARE - no matter your age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs. We want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform.



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