Senior Marketing Executive

5 months ago

Woking, United Kingdom Fernox Full time

**Are you looking for a new challenge in a flexible organization?**:
We are looking for an experienced professional with a strong communication/marketing background to help us expand and strengthen the Fernox and MacDermid Entone Industrial Solutions brands in Western Europe.

In return we offer:
- A highly competitive base salary
- Generous annual bonus scheme
- Hybrid and flexible work
- Generous enhanced pension option
- Private Medical Insurance
- Employee Assistance Program
- Growth opportunities: our group is growing fast, we are looking for dynamic and motivated individuals to shape it with us

**Business Overview**:
Through the innovation of specialty chemicals MacDermid Enthone Industrial Solutions provides advanced surface treatment solutions for the automotive, electronics, construction, industrial and water treatment industries. We serve all global regions and touch every surface for manufactured goods which are both visible and invisible to the end user through our MacDermid Enthone and Fernox brands. Our solutions are leading our customers, our industry and the markets we serve to a profitable sustainable future. MacDermid Enthone Industrial Solutions is a business unit of Element Solutions Inc (NYSE: ESI). Element Solutions Inc is a leading specialty chemicals company whose businesses supply a broad range of solutions that enhance the products people use every day.

**Job Purpose**:
This role is to assist and report to the Marketing Manager Europe in the development and implementation of MacDermid Enthone Industrial Solutions and Fernox Brand marketing strategy and product launch plans with responsibility for designated global markets. Covering all areas of the marketing mix, the focus of this role is to expand and strengthen the MEIS brand in key territories. The challenge is to align the marketing activity with the requirements of the geographical business area and product focus with specific attention to the cultural, educational, and business requirements of the target markets.

**Responsibilities**:

- Contribute to the development and execution of the strategic marketing plan for the growth and development of the MEIS business and constituent brands in the designated markets.
- Define and implement integrated marketing strategy, inclusive of digital tactics and marketing activities for all identified countries to deliver the agreed strategic goals.
- Coordinate the design and production of MEIS on and offline product collateral and technical data sheets, POS material and display graphics, inclusive of photography, video and presentation materials to serve target markets, ensuring brand identity, compliance with regulations and legislation are met together with independent approvals and accreditations.
- Coordinate the content, design, translations, and development of marketing communications collateral.
- Liaise with external agencies, designers, photographers, and suppliers to ensure timescales, budgets and briefs are met and delivered to the agreed job specification.
- Work with the external PR and social media agencies.
- Maintain Marketing Basecamp data and processes, purchase requisition documentation and invoicing.
- Support sales team on trade marketing, channel support and sales promotions through the OEM, distributor and merchant network.
- Liaise with Sales Country Managers, Product Management, Technical, Operations, and Production
- Assist in managing key projects such as new product launches, events, & local and international exhibition programme.
- Feedback information to ensure the website content communicates effectively the MEIS and Fernox brand messaging & guidelines.
- Review & analyze campaign and general marketing metrics to optimize performance.

**Key challenges and skills**:

- Effective communicator
- both internally and externally as the role is expected to work independently on projects and will be a focal point for tactical marketing activity in the designated geographical areas of responsibility and MEIS business brands.
- Creative and pragmatic marketeer who is a capable of thinking outside of the box in delivering brand and marketing messages to objectives set.
- Enthusiastic and energetic approach with the ability to multi
- task and work on several projects simultaneously.
- Strong marketing skills and experience of a busy, global marketing department with a willingness to learn industry specific knowledge.
- To judge the most effective way to resolve and overcome design issues with the development and branding of product collateral across all marketing channels on and off -line.
- Business processes - proactively work to develop and support business processes that add value to the MEIS business.
- To plan and manage multiple projects simultaneously and liaise with colleagues within MEIS marketing and sales teams, third parties and stakeholders as appropriate.

**Knowledge and experience**:

- To be degree educated or of degree calibre, preferably with a

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