Senior Marketing Executive Uk

6 months ago

Woking, United Kingdom Fernox Full time

**Business Overview**:
Fernox operates as a subsidiary business of MacDermid Enthone Industrial Solutions, a global diversified producer of high technology specialty products and a provider of technical services. MacDermid Enthone Industrial Solutions a business unit of Element Solutions Inc (NYSE: ESI). Element Solutions Inc is a leading specialty chemicals company whose businesses supply a broad range of solutions that enhance the products people use every day.

We strive to embody the five “Elements of our Culture,” our “5Cs”: Challenge, Commit, Collaborate, Choose and Care. These core values are the foundation of our organization which our employees embrace in their interactions with customers, colleagues and other stakeholders to drive financial performance and create a rewarding work environment.

**Job Purpose**:
This role is to assist and report to the Senior Global Marketing Manager in the development and implementation of the Fernox Brand marketing strategy and product launch plans with responsibility for the designated markets of UK and Ireland. Covering all areas of the marketing mix, the focus of this role is to expand and strengthen the MEIS brand in these key territories. The challenge is to align the marketing activity with the requirements of the geographical business area and product focus with specific attention to the cultural, educational, and business requirements of the target markets. This role will also have responsibility for the development of Fernox packaging in respect of the company’s environmental and sustainability objectives. To position the brand at the forefront of packaging innovation within the HVAC industry.

**Job responsibilities**:

- Contribute to the development and execution of the strategic marketing plan for the growth and development of the Fernox business in the designated markets.
- Define and implement integrated marketing strategy, inclusive of digital tactics and marketing activities for all identified countries
- Coordinate the design and production of Fernox on and offline product collateral and technical data sheets, POS material and display graphics, inclusive of photography, video and presentation materials to serve target markets, ensuring brand identity, compliance with regulations and legislation are met
- Coordinate the content, design, translations, and development of marketing communications collateral.
- Assist in the design and management of packaging projects
- Liaise with external agencies, designers, photographers, and suppliers to ensure timescales, budgets and briefs are met and delivered.
- Maintain Marketing Basecamp data and processes, purchase requisition documentation and invoicing.
- Support the external sales team on channel support and sales promotions through the OEM, distributor and merchant network.
- Liaise with Sales Country Managers, Product Management, Technical, Operations, and Production regarding packaging, H&S, PDS updates and other amends to the Fernox product range as necessary.
- Assist in managing key projects
- Feedback information to ensure the website content communicates effectively the Fernox brand messaging & guidelines.
- Review & analyze campaign and general marketing metrics to optimize performance.

**Skills**:

- Effective communicator
- both internally and externally as the role is expected to work independently on projects and will be a focal point for tactical marketing activity in the designated geographical areas of responsibility.
- Creative and pragmatic marketeer who is a capable of thinking outside of the box in delivering brand and marketing messages to objectives set.
- Enthusiastic and energetic approach with the ability to multi
- task and work on several projects simultaneously.
- Strong marketing skills and experience of a busy, global marketing department with a willingness to learn industry specific knowledge.
- To judge the most effective way to resolve and overcome design issues with the development and branding of product collateral across all marketing channels on and off -line.
- Business processes - proactively work to develop and support business processes that add value to the Fernox business.
- To plan and manage multiple projects simultaneously and liaise with colleagues within MEIS marketing and sales teams, third parties and stakeholders as appropriate.

**Competencies**:

- To be degree educated or of degree calibre, preferably with a business, marketing, or design qualification.
- A minimum of five years of experience in product or brand marketing.
- Visual and creative flair is prerequisite.
- Experience and interest in digital marketing and social media communication channels
- Knowledge of print production.
- A high standard of numeracy and literacy.
- Well organised, with an excellent attention to detail.
- Good working knowledge of MS Office
- Proficient in desk top publishing or design packages such as In-design and Photoshop an advantage. To be willing to tr

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