Senior Marketing Executive

4 months ago

Woking, United Kingdom Fernox Full time

**Business Overview**:
Fernox operates as a subsidiary business of MacDermid Enthone Industrial Solutions, a global diversified producer of high technology specialty products and a provider of technical services. MacDermid Enthone Industrial Solutions a business unit of Element Solutions Inc (NYSE: ESI). Element Solutions Inc is a leading specialty chemicals company whose businesses supply a broad range of solutions that enhance the products people use every day.

We strive to embody the five “Elements of our Culture,” our “5Cs”: Challenge, Commit, Collaborate, Choose and Care. These core values are the foundation of our organization which our employees embrace in their interactions with customers, colleagues and other stakeholders to drive financial performance and create a rewarding work environment.

**Job Purpose**:
This role is to assist and report to the Marketing Manager Europe in the development and implementation of Fernox marketing strategy and product launch plans with responsibility for designated global markets. Covering all areas of the marketing mix, the focus of this role is to expand and strengthen the Fernox brand in key territories. The challenge is to align the marketing activity with the requirements of the geographical business area and product focus with specific attention to the cultural, educational, and business requirements of the target markets.

**Responsibilities**:

- Contribute to the development and execution of the strategic marketing plan for the growth and development of the Fernox business and constituent brands in the designated markets.
- Define and implement integrated marketing strategy, inclusive of digital tactics and marketing activities for all identified countries to deliver the agreed strategic goals.
- Coordinate the design and production of Fernox on and offline product collateral and technical data sheets, POS material and display graphics, inclusive of photography, video and presentation materials to serve target markets, ensuring brand identity, compliance with regulations and legislation are met together with independent approvals and accreditations.
- Coordinate the content, design, translations, and development of marketing communications collateral.
- Liaise with external agencies, designers, photographers, and suppliers to ensure timescales, budgets and briefs are met and delivered to the agreed job specification.
- Work with the external PR and social media agency's.
- Maintain Marketing Basecamp data and processes, purchase requisition documentation and invoicing.
- Support sales team on trade marketing, channel support and sales promotions through the OEM, distributor and merchant network.
- Liaise with Sales Country Managers, Product Management, Technical, Operations, and Production regarding packaging, H&S, PDS updates and other amends to the MEIS product range as necessary.
- Assist in managing key projects such as new product launches, events, & local and international exhibition programme.
- Feedback information to ensure the website content communicates effectively the Fernox brand messaging & guidelines.
- Review & analyze campaign and general marketing metrics to optimize performance.

**Requirements & Qualifications**:

- 5+ years brand or product Marketing experience within a Manufacturing business would be beneficial
- High-energy, high-character, entrepreneurial professional with an unwavering commitment to excellence for yourself, the customer, and your employer. Professional image along with organization, leadership, communication, and presentation skills are a must.
- You must be passionate, self-starting, and resourceful with a willingness to work as a part of a small, growing team. This is a fast-paced industry and environment; therefore, you must be self-managed and adaptable to change and growth.
- You must be assertive with exceptional relationship and networking skills. You must have an executive presence and be politically savvy to expand relationships to upper and senior-level management within our strategic accounts.

**Skills**:

- Effective communicator
- both internally and externally as the role is expected to work independently on projects and will be a focal point for tactical marketing activity in the designated geographical areas of responsibility and Fernox business brand.
- Creative and pragmatic marketeer who is a capable of thinking outside of the box in delivering brand and marketing messages to objectives set.
- Enthusiastic and energetic approach with the ability to multi
- task and work on several projects simultaneously.
- Strong marketing skills and experience of a busy, global marketing department with a willingness to learn industry specific knowledge.
- To judge the most effective way to resolve and overcome design issues with the development and branding of product collateral across all marketing channels on and off -line.
- Business processes - proactively work to develop and support business p

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