Senior CRM Executive

6 days ago

Woking, Surrey, United Kingdom McLaren Group Full time

About the Role

The Senior CRM Executive will play a pivotal role in managing McLaren's fan marketing program, overseeing the Salesforce Marketing Cloud, Sales Cloud, McLaren Plus community, and all related CRM campaigns.

This role is integral to shaping and delivering content across all email and mobile communications, enhancing McLaren's database and fan loyalty initiatives.

Key Responsibilities

  • Develop and execute effective fan communication strategies for different audience segments across email and mobile platforms, ensuring all CRM activities are completed on time.
  • Apply best practices in email marketing, continually seeking innovative ways to improve processes, content, and communication strategies.
  • Design and implement test plans for ongoing learning and optimisation of campaign performance.
  • Create and execute a detailed data segmentation plan for each campaign.
  • Identify opportunities to integrate partners into email campaigns and data strategies.
  • Regularly report on global email marketing activities, using insights to optimise and enhance campaign performance.
  • Analyse email engagement data to generate actionable insights, driving continuous improvement in email marketing performance.
  • Collaborate with social media and digital teams to ensure seamless integration across all digital communication channels.
  • Build a strong relationship with Salesforce, developing a roadmap to maximise the platform's effectiveness.
  • Ensure Salesforce systems are fully optimised, meet business requirements, and are integrated across departments.
  • Manage customer data with precision, leveraging analytics to extract valuable customer insights and inform decision-making.
  • Play a key role in digital transformation efforts by integrating CRM with other digital tools and platforms.
  • Collaborate with Licensing colleagues and third-party suppliers to align McLaren's licensing strategies with digital communications.
  • Utilise McLaren's extensive database to drive traffic to the McLaren Store and third-party licensee websites.
  • Provide regular updates and insights to senior leadership on CRM performance and emerging customer trends.
  • Ensure all CRM practices comply with relevant data protection regulations and company policies.

Requirements

  • Experience working with CRM platforms.
  • Previous experience working with Salesforce Marketing Cloud and Sales Cloud is essential.
  • Technical expertise in CRM campaign setup, email communications, customer journeys, digital analytics, and platform integrations.
  • Strong analytical skills paired with commercial acumen.
  • Deeply customer-centric, always putting fans at the heart of your work.
  • Proven experience in writing, proofreading, and copy-editing.
  • Exceptional attention to detail with a strong sense of design and layout.
  • Highly organised with solid experience in scheduling, time tracking, and resource management.
  • E-commerce experience, preferably within the sports industry or luxury brands.
  • Creative problem-solver with the ability to address challenges effectively.
  • Strategic thinker who provides clear storytelling direction and vision for the business.
  • Credible communicator who embodies McLaren's values and acts as a role model.
  • Committed to challenging the status quo and holding yourself to the highest standards.
  • Excellent collaborator who builds trust easily and maintains strong relationships both within and outside the organisation.

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