CRM Marketing Manager

7 days ago

Woking, Surrey, United Kingdom McLaren Racing Full time

Job Title: Senior CRM Executive

Job Summary:

McLaren Racing is seeking a highly skilled Senior CRM Executive to join our team. As a key member of our commercial department, you will play a pivotal role in managing our fan marketing program, overseeing the Salesforce Marketing Cloud, Sales Cloud, and McLaren Plus community.

Key Responsibilities:

  • Develop and execute effective fan communication strategies across email and mobile platforms.
  • Apply best practices in email marketing, continually seeking innovative ways to improve processes, content, and communication strategies.
  • Design and implement test plans for ongoing learning and optimisation of campaign performance.
  • Create and execute a detailed data segmentation plan for each campaign.
  • Identify opportunities to integrate partners into email campaigns and data strategies.
  • Regularly report on global email marketing activities, using insights to optimise and enhance campaign performance.
  • Analyse email engagement data to generate actionable insights, driving continuous improvement in email marketing performance.
  • Collaborate with social media and digital teams to ensure seamless integration across all digital communication channels.
  • Build a strong relationship with Salesforce, developing a roadmap to maximise the platform's effectiveness.
  • Ensure Salesforce systems are fully optimised, meet business requirements, and are integrated across departments.
  • Manage customer data with precision, leveraging analytics to extract valuable customer insights and inform decision-making.
  • Play a key role in digital transformation efforts by integrating CRM with other digital tools and platforms.
  • Collaborate with Licensing colleagues and third-party suppliers to align McLaren's licensing strategies with digital communications.
  • Utilise McLaren's extensive database to drive traffic to the McLaren Store and third-party licensee websites.
  • Provide regular updates and insights to senior leadership on CRM performance and emerging customer trends.
  • Ensure all CRM practices comply with relevant data protection regulations and company policies.

Requirements:

  • Experience working with CRM platforms.
  • Previous experience working with Salesforce Marketing Cloud and Sales Cloud is essential.
  • Technical expertise in CRM campaign setup, email communications, customer journeys, digital analytics, and platform integrations.
  • Strong analytical skills paired with commercial acumen.
  • Proven experience in writing, proofreading, and copy-editing.
  • Highly organised with solid experience in scheduling, time tracking, and resource management.
  • E-commerce experience, preferably within the sports industry or luxury brands.
  • Creative problem-solver with the ability to address challenges effectively.

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