Senior Marketing Analytics Director

4 days ago

Woking, Surrey, United Kingdom Reed Full time

Job Overview:

Reed Marketing and Creative is seeking a Senior Marketing Analytics Manager to drive data-driven digital marketing strategies, goals, and KPIs across product categories. This role involves managing the CRM strategy and leading a small team.

Key Responsibilities:

  • Data Process Management: Ensure the correct functioning of data processes. Collaborate with strategy, demand generation, merchandising, and site experience teams to architect solutions for reporting, monitoring, and testing.
  • CRM Program Oversight: Lead the strategy and implementation of all CRM communication programs, including automated and tactical campaigns.
  • Marketing Analysis: Provide campaign performance analysis as requested.
  • Data Quality Maintenance: Enhance data quality through ongoing data cleansing processes and standardisation efforts.
  • Documentation: Maintain or create data process documentation. Perform list uploads, ensuring data quality and compliance.

Qualifications & Experience:

  • 7+ years of data marketing experience with data management responsibilities.
  • Essential experience using the Google Marketing Platform.
  • Proficiency in Google Marketing Cloud tools and statistical software such as R, Python, BigQuery etc.
  • Previous experience managing teams using Salesforce Marketing Cloud.
  • Advanced Excel skills and data visualisation expertise (Tableau or Looker Studio preferred).
  • Experience as a Brand/Marketing Strategist with measurable campaign outcomes.

Benefits:

  • Competitive salary + bonus
  • 25 days annual leave + bank holidays
  • Lunch allowance
  • Phone allowance
  • Above average pension scheme
  • Private medical and dental insurance

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