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Senior Marketing Data Strategist

2 months ago

Woking, Surrey, United Kingdom Reed Full time
About the Role

We are seeking a highly skilled Senior Marketing Analytics Manager to join our team at Reed. As a key member of our marketing department, you will be responsible for driving data-driven digital marketing strategies, goals, and KPIs across our product categories.

Key Responsibilities
  1. Data Process Management: Ensure the correct functioning of data processes. Collaborate with our strategy, demand generation, merchandising, and site experience teams to architect solutions for reporting, monitoring, and testing.
  2. CRM Program Oversight: Lead the strategy and implementation of all CRM communication programs, including automated and tactical campaigns.
  3. Marketing Analysis: Provide campaign performance analysis as requested.
  4. Data Quality Maintenance: Enhance data quality through ongoing data cleansing processes and standardisation efforts.
  5. Documentation: Maintain or create data process documentation. Perform list uploads, ensuring data quality and compliance.
Qualifications & Experience
  • 7+ years of data marketing experience with data management responsibilities.
  • Essential experience using the Google Marketing Platform.
  • Proficiency in Google Marketing Cloud tools and statistical software such as R, Python, BigQuery etc.
  • Previous experience managing teams using Salesforce Marketing Cloud.
  • Advanced Excel skills and data visualisation expertise (Tableau or Looker Studio preferred).
  • Experience as a Brand/Marketing Strategist with measurable campaign outcomes.
Benefits
  • Competitive salary + bonus
  • 25 days annual leave + bank holidays
  • Lunch allowance
  • Phone allowance
  • Above average pension scheme
  • Private medical and dental insurance