Corporate Marketing Executive

6 months ago

Abingdon, United Kingdom Taylor and Francis Full time

**Company Description**
Informa is a leading academic publishing, business intelligence, knowledge, and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.

Taylor & Francis is one of the world’s largest publishers of high-quality, peer reviewed scholarly journals, books, e-books and reference works. We empower learners, thinkers and doers with trusted knowledge that advances research and enriches lives. We bring together diverse people, ideas and opinions to validate and publish the experts, theories and truths that matter. And we’ve been doing this in an unbroken arc since 1798.

Our purpose is to foster human progress through knowledge. We strongly believe that this requires us to encourage and examine different ideas and voices, so that any work that meets our exacting levels of quality deserves to be included in our publications. This requires open minds, the opportunity for robust debate, and the courage to defend perspectives that stand up to scrutiny, even if they conflict with our personal beliefs or values. Because that’s the only way to find the best obtainable version of the truth and, ultimately, foster human progress. If you agree, then we’d love to hear from you.
**Job Description** We have exciting opportunities for Marketing Executives to join our team in Health Sciences, both permanent and fixed-term.** These roles will plan, execute (in collaboration with central marketing delivery teams including digital delivery, engagement etc) and report on the full range of evidence-based, digital marketing activities to maximize revenue and customer retention for products and services serving the corporate audience in Health Sciences. Actively contribute to global team and departmental objectives, as required. Demonstrate an understanding of our customers and competition in order to develop marketing plans and inform commercial decisions and work closely with internal stakeholders in other marketing teams and departments. Specific portfolio, products and services will develop and change over time as corporate marketing grow existing opportunities and nurture new business and market development.

**What you will be doing**:

- Build effective marketing campaign plan briefs for digital delivery teams which are specific and detailed.
- Have a collaborative approach to campaign feedback from channel specialists to enable continuous improvement.
- Manage a marketing budget effectively ensuring return on investment
- Present information in meetings, with a thorough understanding of the products/customer channel, target markets, and sales expectations
- Maintain reports, budgets, trackers as required, analysing performance of campaigns, services and activities carried out
- Undertake and support market research to understand customer, competitor and market developments, feeding outcomes into own plans and those of the wider department.
- Build effective working relationships with colleagues, customers, potential customers and third-party services; Use feedback reports to relay voice of the customer across the wider Marketing team
- Delegate and review tasks, where agreed with the Marketing Manager, monitoring progress and quality and providing effective feedback
- Works to measurable KPIs for their area, measuring and reporting on progress linking to the achievement of organizational objectives.
- Ensure that colleagues are kept up-to-date and engaged with activities and the on-going results, and adapt activities in line with performance and evidence
- Contributes to driving a culture of high-performance by demonstrating how to effectively develop and grow the capability in their area of expertise.
- Fully accountable for managing own learning, taking responsibility to identify and develop skills gaps.

**Qualifications** What we are looking for**:

- Experience in a marketing environment, understanding of the role of marketing and the implementation of evidence-based marketing campaigns
- Demonstrable customer and commercial awareness - including the competitive environment, potential partner organisations and market trends.
- Ability to gather customer and market data and make effective decisions based on it
- Works collaboratively with others to build strong partnerships, both internally and externally
- Strong communication skills, including persuasive copywriting
- Supports the implementation of change through positive behaviour and attitude; Contributes ideas of how to best manage and implement changes based on customer needs
- Develops innovative ideas that improve work processes or results; Maintains knowledge of new marketing/industry trends
- Able to use business acumen gained from learning and past experiences to improve campaign effectiveness and working practices
- Focused on self-development

**Additional Information** What we offer in return**:
**At Taylor & Francis we c

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