Marketing Executive

3 weeks ago

Abingdon, United Kingdom RM Education Limited Full time

Overview:
As a global provider of educational IT Services, the RM Group is committed to providing high quality solutions that address customer needs across the sectors in which we operate. Within Assessment, RM are experts in online exam testing and marking and the management and analysis of educational data. We work with government ministries, exam boards and professional awarding bodies for high stakes assessment in schools, universities and for professional qualifications. Each year, our software is used worldwide to create, deliver and mark millions of on-screen tests, paper exams and coursework assignments. For over a decade we have been partnering with the world’s leading awarding bodies to deliver intuitive, secure, and reliable e-marking solutions. Every year more than a million people around the world get the marks they deserve thanks to RM.

As the Marketing Executive, specialising in events you will play an important role at the heart of the assessment marketing team, shaping and implementing strategic plans that support RM Assessment’s business objectives.

This role demands an experienced event marketer with a proven track record in developing and delivering innovative and effective marketing events. You will be able to engage with target markets and promote the RM Assessment brand identity at in house and industry events globally, both live and online. You must be at home with identifying and recording key metrics at events and using them to improve future events. You must be well organised, with an appetite for managing multiple activities at any one time. You must have the ability to work with a variety of stakeholders including internal experts, customer personnel, Sector Heads and Business Development Managers.

This is a dynamic and influential opportunity that offers the job holder the chance to genuinely shape how the RM brand succeeds in the marketplace.

This individual will report to the Senior Marketing Manager as part of a Marketing team of 4-5 supporting all of RM Assessment’s marketing needs. They will look to the Senior Marketing Manager for day to day support and guidance in performing their role and for coaching in their professional development as a marketer. They will work with the Senior Marketing Manager and other marketers across the team to ensure that they have the resources, processes and wider business support in place to perform their job and deliver to targeted outcomes.

**Responsibilities**:
**Develop and implement events and events marketing plans**:

- Collaborate with the Senior Marketing Manager, Sector Heads and Business Development Managers to develop events and events marketing plans that supports the wider marketing strategy.
- Understand the needs and trends of different market segments and produce and promote events for RM’s target proposition(s) at both RM and industry events, live and online, worldwide.
- Develop the RM Assessment webinar and live event series to generate leads and to promote the RM Assessment brand.
- Communicate plans and resource needs to the Senior Marketing Manager. Adapt if needed to ensure resources, processes and roles are effectively used in accordance with the overall marketing strategy defined by the Senior Marketing Manager.

**Campaign Development and Execution**:

- Create and manage marketing campaigns and initiatives to drive attendance at RM Assessment events and engagement at industry events.
- Aid in the development of strong relationships with key accounts that are defined as targets.
- Effectively use inbound/outbound channels as well as online and offline marketing tailored to the specific nature of the sector and target markets.
- Work with other specialists within the Marketing Team to ensure campaigns and messages are effectively promoted and supported through digital channels in alignment with the marketing strategy.
- Advise and support use of events and conferences to promote and engage target customers and sectors and demonstrate customer engagement and lead generation.

**Sales Enablement**:

- With the marketing team, work closely with sales teams to understand their needs and provide relevant marketing materials, content, and resources to support the account based marketing strategy.

**Performance Analysis and Reporting**:

- Track and analyse the effectiveness of channel marketing programs and campaigns, providing insights and recommendations for optimisation.
- Prepare regular reports and metrics for review with key stakeholders to measure and enhance the effectiveness of campaigns and other marketing activities.

**Market Research and Competitor Analysis**:

- Stay current with sector trends, priorities, and market dynamics to identify new opportunities and target areas for growth within events marketing and sales.
- Understand the competitor landscape. Review competitor activity at events as well as understanding their products, services and general marketing activities to ensure RM Assess

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