Head of Demand Generation
5 months ago
We are Heimdal® and cybersecurity is our passion. Join us in an internationally expanding business, leading the fight against cybercrime
Heimdal® is seeking a highly motivated, analytical, passionate and tech savvy **Head of Demand Generation** to accelerate our pipeline and revenue growth. You will be responsible for the strategy and execution of integrated, multi-channel marketing programs that drive awareness and new demand, and convert in-market demand.
You will be based out of our office in London or Leicester. You will report into our CMO, Catalin Draghici.
**Responsibilities**:
- Design, plan, manage, and optimize a comprehensive, full-funnel and multi-channel demand generation strategy that drives predictable pipeline and revenue growth
- Prioritize and launch marketing programs with a clear focus on maximizing LTV and minimizing CAC
- Develop and launch account-based marketing (ABM) programs in partnership with Sales
- Enhance the efficiency and effectiveness of our marketing automation system to improve lead nurturing, increase conversion rates to marketing qualifies opportunities and improve the integrity of the overall database
- Design automation workflows that align with campaign strategy
- Build collaborative partnerships across the organization to identify, launch and refine demand generation strategies
- Establish internal processes to optimize conversion, get to the root of issues and blockers, and implement intelligent tools and technologies to overcome them
- Own budget, metrics and foster an understanding of our efforts through great internal reporting and sharing of results
- Improve operational processes and reporting related to demand generation programs to measure effectiveness, performance and ROI of marketing spend
- Build a state-of-the-art demand gen stack of tools and technologies
- Set a tone of high standards, customer obsession and data driven disciplined decision-making
**Desired Skills and Experience**:
- 5+ years of experience in demand generation with B2B SaaS organizations
- Mastery in developing, executing, and measuring innovative and results-focused demand programs and campaigns
- Demonstrated analytical ability, specifically around program measurement and ROI, and program execution skills
- Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management
- Experience influencing and communicating product offers to customers, prospects, and sales professionals demonstrated by excellent written and oral communication skills
- Account-based marketing experience, including strategies, tactics, and technologies
- Experience working with sales organizations; demonstrated ability to align sales and marketing on common goals
- Strong project management skills and experience with superb attention to detail
- Knowledge and hands-on experience with popular marketing automation and sales automation systems, particularly Salesforce and Cloud Account Engagement (previously Pardot)
- Ability to collaborate and communicate with cross-functional teams and leadership
- Excellent written, verbal, and organization skills
- Ability to work independently and in a remote environment
- A self-starter that thrives in an entrepreneurial, fast-paced environment
- Prior computer science or engineering experience a plus
**About Us**
Heimdal® is a leading European provider of cloud
- and endpoint-based cybersecurity solutions. The company offers a unified multi-layered security platform which combines DNS threat prevention, patch and asset management, endpoint rights management, and next-gen antivirus and mail security, securing customers against cyberattacks and keeping critical information and intellectual property safe.
Heimdal has been recognized as a thought leader in the industry and has won multiple international awards both for its solutions and for its educational content creation. Headquartered in Copenhagen, Denmark, and with a strong presence in Scandinavia, the UK, and the US and DACH markets, Heimdal protects the operational integrity of over 15,000 companies globally.
**Our Mission**
We are leading the fight against cybercrime and protecting the operational integrity of all midmarket and lower enterprise companies.
**Our Culture**
We believe in hiring the best and the brightest while cultivating a culture of collaboration and execution. We are Dedicated, Innovative, and Humble. As in devoted and passionate about our work and what we do. We seek to optimize, improve every day, and challenge status quo. We are open-minded to new ideas and to feedback, and we know success comes from hard work.
We are committed to constantly create an environment where each individual has the opportunity to grow, personally and professionally. We have a strong sense of unity and togetherness and know we are stronger together, and having fun together is a key element
-
Head of Demand Generation
2 weeks ago
London,, UK, United Kingdom Smart Working Full timeHead of Demand GenerationAbout Smart Working:Smart Working is Europe’s top-rated provider of the world’s best remote software engineers. Our mission is to help people unlock their full career potential, no matter where they live. While talent is spread equally across the globe, opportunity is not. We are committed to bridging this gap.We are a...
-
Head of Demand Generation
2 weeks ago
London, United Kingdom Smart Working Full timeJob Description Head of Demand Generation About Smart Working: Smart Working is Europe’s top-rated provider of the world’s best remote software engineers. Our mission is to help people unlock their full career potential, no matter where they live. While talent is spread equally across the globe, opportunity is not. We are committed to bridging this...
-
Head of Demand Generation
2 weeks ago
London, United Kingdom Smart Working Full timeHead of Demand GenerationAbout Smart Working:Smart Working is Europe’s top-rated provider of the world’s best remote software engineers. Our mission is to help people unlock their full career potential, no matter where they live. While talent is spread equally across the globe, opportunity is not. We are committed to bridging this gap.We are a...
-
Head of Demand Generation
2 weeks ago
London, United Kingdom Smart Working Full timeHead of Demand GenerationAbout Smart Working:Smart Working is Europe’s top-rated provider of the world’s best remote software engineers. Our mission is to help people unlock their full career potential, no matter where they live. While talent is spread equally across the globe, opportunity is not. We are committed to bridging this gap.We are a...
-
Head of Demand Generation
5 months ago
London, United Kingdom Advania UK Full time**Role - Head of Demand Generation** **Location: London / Manchester** **Remote Status: Hybrid expectation is 4 days per month in the office.** **About Us**: At Advania, we believe in empowering people to create sustainable value through the clever use of technology. As one of Microsoft's leading partners in the UK, specializing in Azure, Security,...
-
Head of Demand Generation
4 weeks ago
London, Greater London, United Kingdom Count Full timeWe're seeking an experienced Demand Generation expert to lead our marketing efforts and drive customer acquisition.As the Head of Demand Generation, you will be responsible for developing and executing targeted ABM campaigns, lead acquisition, and nurture campaigns.Key responsibilities include:Develop and execute targeted ABM campaigns to engage and convert...
-
Head of Demand Generation
7 days ago
London, United Kingdom BlueOptima Full timeJob DescriptionThe Head of Demand Generation will be pivotal in shaping BlueOptima’s marketing strategy and driving scalable growth. This leader will collaborate closely with the Sales Development Representative (SDR) and outbound sales functions to create and execute demand-generation initiatives that attract, engage, and convert target audiences into...
-
Head of Demand Generation
5 months ago
London, United Kingdom Wagestream Full timeWagestream is on a mission to bring better financial wellbeing to frontline workers. We partner with some of the world’s most famous employers, like Bupa, Burger King, Green King and the mighty NHS to give their teams access to fairer financial services - all built around flexible pay. Over three million people can now choose how often they’re paid,...
-
Head of Demand Generation
6 months ago
London, United Kingdom Talentful Full timeTalentful is inventing the future of recruitment by offering cutting-edge solutions that help high-growth technology companies hire the best talent. Founded in 2015, our experienced talent experts act as a flexible onsite extension of in-house talent functions via a monthly subscription to ensure the best cultural matches and outstanding recruitment...
-
Head of Demand Generation {Tech Start-up
2 months ago
City of London, United Kingdom CV-Library Full timeHead of Demand Generation {Tech Start-up} Fully remote Up to £100,000 + Progression to Director + Company Benefits Are you a Demand Generation Expert looking to join one of the UK's most innovative start-ups? Do you want to be in a business that could revolutionise the way we communicate and interact, ultimately leaving your mark on the...
-
Lead Demand Generation Specialist
4 weeks ago
London, Greater London, United Kingdom Ernest Gordon Recruitment Limited Full timeHead of Demand Generation Tech Start-upPlease make sure you read the following details carefully before considering this role.Fully remoteUp to 100,000 + Progression to Director + Company BenefitsWe are seeking an experienced Demand Generation Expert to join our innovative start-up, one of the UK's most dynamic companies.As a Demand Generation Expert, you...
-
Demand Generation Manager
4 weeks ago
london (kingston upon thames), United Kingdom Reveal Media Full timeJob Title : Demand Generation Manager Department : Marketing Location : Hampton Wick/Hybrid – Minimum 2 days in the office Country : UK Level : Individual Contributor Reports To : Head of Marketing Contract Type : Permanent Full-time Contracted Hours/Days : 37.5 hours per week About Us At Reveal, passion meets purpose. Our body-worn video solutions...
-
Head of Demand Generation
4 weeks ago
London, Greater London, United Kingdom Count Technologies Ltd Full timeAbout Count Technologies LtdWe're a fast-growing company on a mission to reimagine the analytical workflow and make data accessible to all.As a leading-edge B2B SaaS startup, we're committed to building a diverse team and creating innovative solutions for data teams.We're now looking for a seasoned professional to lead and scale our demand generation and...
-
Senior Demand Generation Specialist
1 month ago
London, Greater London, United Kingdom March Personnel Full timeJob Title: Senior Demand Generation SpecialistLocation: Not SpecifiedSalary: £50,000 to £55,000Duration: PermanentHours: Full time with a minimum of 2 days a week in the officeThe primary objective of this role is to develop and execute demand generation strategies and marketing campaigns that drive leads and revenue for the Company in line with defined...
-
Demand Generation Marketing Strategist
2 weeks ago
London, Greater London, United Kingdom The Digital Recruitment Company Full timeJob Title: Demand Generation ManagerDescription:The Digital Recruitment Company is seeking a skilled Demand Generation Manager to join our team. As a key member of our marketing department, you will be responsible for creating and executing demand generation strategies that drive revenue growth and lead generation.Key Responsibilities:Plan and execute demand...
-
Senior Demand Generation Manager
1 month ago
London, Greater London, United Kingdom 3T Software Labs Full timeJob Title: Head EnglishJob Description:We are seeking a highly skilled and experienced Demand Generation Lead to join our team at 3T Software Labs. As a key member of our marketing team, you will be responsible for developing and executing comprehensive demand generation strategies to drive business growth and revenue.Key Responsibilities:Develop and execute...
-
Demand Generation Manager
4 weeks ago
London, United Kingdom MOO Full timeResponsibilities: Support the development and manage demand strategies to drive qualified leads, improving both customer acquisition and retention Grow the sales pipeline by executing the mid-market demand gen strategy across the buyer’s journey with clear goals, objectives, strategies and tactics Partner with the Global CRM team to increase...
-
Demand Generation Specialist
2 months ago
London,, UK, United Kingdom Foodhub Full timeFoodhub is a diverse business providing SAAS-based Food-Tech solutions, including EPOS and white label websites and apps, predominantly to the restaurant and takeaway industry. Our hardware and software solutions are further complemented by a national marketplace portal that is now the 4 largest across the UK. We are committed to delivering an exceptional...
-
Demand Generation Specialist
2 months ago
London, United Kingdom Foodhub Full timeFoodhub is a diverse business providing SAAS-based Food-Tech solutions, including EPOS and white label websites and apps, predominantly to the restaurant and takeaway industry. Our hardware and software solutions are further complemented by a national marketplace portal that is now the 4 largest across the UK. We are committed to delivering an exceptional...
-
Demand Generation Specialist
2 months ago
London, United Kingdom Foodhub Full timeFoodhub is a diverse business providing SAAS-based Food-Tech solutions, including EPOS and white label websites and apps, predominantly to the restaurant and takeaway industry. Our hardware and software solutions are further complemented by a national marketplace portal that is now the 4 largest across the UK. We are committed to delivering an exceptional...