Demand Generation Specialist

2 months ago

London, UK, United Kingdom Foodhub Full time

Foodhub is a diverse business providing SAAS-based Food-Tech solutions, including EPOS and white label websites and apps, predominantly to the restaurant and takeaway industry. Our hardware and software solutions are further complemented by a national marketplace portal that is now the 4 largest across the UK. We are committed to delivering an exceptional customer experience and supporting our restaurant partners with innovative solutions. As we continue to grow, we are seeking talented Demand Generation Marketing Executives to seed a new Growth

Command Centre in London.

Our product and service portfolio is diverse and feature-rich. There is significant opportunity for growth in the UK and internationally.


Job Overview


We are looking for a highly motivated and results-driven Demand Generation Marketing Executives to deliver content and support our marketing efforts to generate high-quality leads. The ideal candidate will have a strong background in digital marketing, with a focus on developing and executing demand generation strategies that drive customer acquisition and revenue growth.


Key Responsibilities


  • Develop and Execute Strategies: Create and implement comprehensive demand generation strategies to open new channels and drive interest.


  • Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns (email, social media, PPC, SEO, content marketing, etc.) to generate leads and drive conversions.


  • Lead Generation: Identify target audiences, develop compelling offers, and create marketing campaigns that generate high-quality leads.


  • Content Creation: Collaborate with our Head of Content and Campaigns to produce compelling content.


  • Analytics and Reporting: Track and analyse campaign performance and liaise closely with the Digital Marketing team to improve performance and quality of leads gained via Google and other advertising platforms.


  • Budget Management: Manage a demand generation budget effectively to maximize ROI.


  • Collaboration: Work closely with the sales team to ensure alignment on lead generation goals and to refine lead qualification processes.


  • Market Research: Conduct market research and competitor analysis to develop best strategies nationally and regionally to capture market share and drive up brand exposure


Key targets and measures will be; volume and quality of leads generated, conversion ratios, value generation and improved product / portfolio growth.


Requirements


  • Experience: 3-5 years of experience in demand generation, digital marketing, or a similar role.


  • Skills: Strong understanding of digital marketing channels and tactics, including SEO, SEM, email marketing, social media, and content marketing. A detail-focus, and a degree of perfectionism is required.


  • Technical Proficiency: Familiarity with marketing automation tools (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), and analytics tools (e.g., Google Analytics).


  • Analytical Mindset: Ability to analyze data, generate insights, and make data-driven decisions.


  • Creativity: Creative thinker with excellent written and verbal communication skills.


  • Team Player: Ability to work collaboratively in a fast-paced, team-oriented environment


  • Education: Bachelor’s degree in Marketing, Business, or a related field is preferred.


  • Competitive Salary: plus 33 days holidays (including BH), pension scheme, employee assistance programme, gym membership, and a fantastic collaborative team.


  • Career Growth: Opportunities for professional development and career advancement including international travel opportunities


  • Dynamic Environment: Be part of a vibrant, innovative team that values creativity and collaboration.

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