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Head of Demand Generation

2 months ago

London, United Kingdom Smart Working Full time

Head of Demand Generation


About Smart Working:


Smart Working is Europe’s top-rated provider of the world’s best remote software engineers. Our mission is to help people unlock their full career potential, no matter where they live. While talent is spread equally across the globe, opportunity is not. We are committed to bridging this gap.


We are a 4-year-old, profitable, and fast-growing company (adding £1m to our annual run rate in just the last quarter). We are now seeking a dynamic Head of Demand Generation who lives, breathes and excels at demand generation to help us scale as we aim to become the leading provider of remote talent.




About the Role:


We are looking for someone who has a proven track record of running excellent demand generation programs, whilst working side-by-side with a sales team to ensure a steady, growing stream of qualified leads every month. This role requires someone who has taken full responsibility for hitting targets related to lead generation and revenue. They must have a proven track record of consistently delivering strong results.


The Head of Demand Generation will shape the demand generation strategy and lead a team of six marketing experts. The right candidate is someone who is obsessed with demand generation & driving performance marketing in a B2B tech environment. You’ll work closely with the executive team to guide the company’s marketing direction and execution.




Key Responsibilities:


Demand Generation Focus:

  • Own and execute the entire demand generation strategy, ensuring a steady pipeline of qualified leads.
  • Optimize multi-channel strategies (Paid Media, SEO, Email) & lead campaigns which are solely focussed on demand generation.


Sales Alignment:

  • Collaborate closely with the sales team to ensure marketing efforts directly translate to pipeline growth and sales-ready leads.
  • Oversee and optimize our CRM infrastructure, implementing sequences and automated triggers that seamlessly connect outbound sales efforts with marketing initiatives.


Performance Marketing Leadership:

  • Develop and lead a performance-driven marketing strategy across all paid channels.


Data-Driven Approach:

  • Own all KPIs related to demand generation.
  • Constantly analyse and optimise the funnel to improve lead quality and campaign ROI.


Team Leadership:

  • Lead and mentor a team of six experts in paid media, SEO, email, and design, ensuring all team efforts are aligned with demand generation goals.
  • Build a high-performance marketing team that’s deeply focused on delivering results that support company growth.




About You:


  • Demand Generation Expert: You are passionate about demand generation and have consistently met or exceeded lead and revenue commitments.
  • Data-Driven: You are great at using metrics & analytics to make decisions.
  • Proven Success: You have a history of being successful at demand generation in B2B tech-focused environments.
  • High Standards: You expect excellence from yourself & others.
  • Leader: You know how to get the best out of your team.
  • Ownership Mindset: You like taking full ownership of projects.




Key Experience:

  • Extensive experience driving demand generation in B2B tech environments.
  • Deep knowledge of Paid Media, SEO & Email marketing.




Salary: £70-80k