Head of Demand Generation

4 months ago

London, United Kingdom Advania UK Full time

**Role - Head of Demand Generation**

**Location: London / Manchester**

**Remote Status: Hybrid expectation is 4 days per month in the office.**

**About Us**:
At Advania, we believe in empowering people to create sustainable value through the clever use of technology. As one of Microsoft's leading partners in the UK, specializing in Azure, Security, Dynamics 365, and Microsoft 365, we have a proven track record of success in delivering transformational IT services. Join us in shaping the digital future

**Position Overview**:
Are you a commercial-minded and data-driven B2B marketing professional seeking to make your mark? At Advania UK, we have a fantastic opportunity for an ambitious, hands on and proactive Head of Demand Generation.

As a key member of the Advania marketing team and working alongside the Senior Head of Marketing, you will play a critically important role in ensuring that our demand marketing becomes best in class, and that you support all our marketing efforts aimed at raising awareness amongst our target audiences and markets, generating pipeline and revenue opportunities for our commercial teams.

This is a pivotal role focussed on growth, with the opportunity to work with a range of internal and external stakeholders across Advania group brands to ensure that all demand generation efforts align with the wider sales and business growth objectives including supporting commercial revenue growth, overall pipeline growth and marketing generated, and marketing influenced opportunities and revenue..

**Responsibilities**:

- Managing and leading a team of demand generation and digital marketers as well as Business Development Executives.
- Building and owning the demand generation strategy and plans including executing, and optimising marketing campaigns with a focus on attracting and engaging new business prospects, nurturing leads, and optimising conversion pathways.
- Developing and executing integrated multi-channel programs and campaigns that help drive new incremental revenue growth opportunities from our existing customer base, including Account-Based Marketing.
- Managing and overseeing all aspects of the Advania digital ecosystem and channels including digital team management (inhouse and agency).
- Working closely with the marketing and sales leaders, use your data driven and collaborative mindset to develop and execute innovative and effective inbound and outbound marketing strategies and plans to drive qualified leads and pipeline growth.
- Work closely with other marketing teams and resources to ensure the alignment of all demand generation activities including ownership of campaign calendars.
- Ensure Business Development Executive (BDE) team alignment for all demand campaigns (inbound and outbound) including lead management.
- Establish, maintain, and optimise scalable processes that ensure best practices in DG campaigns and lead management including tracking lead lifecycle and conversion rates throughout the pipeline. Work with the marketing operations team as needed.
- Design and implement initiatives to improve lead quality by clear targeting of our Ideal Customer Profiles (ICPs).
- Analysis: define activity success metrics and own the performance analysis of demand generation activities, ensuring ongoing optimisation, and analyse marketing and sales data to develop insights and make recommendations on areas for optimisation to meet targets.
- Agency and supplier management
- Marketing technology tools and systems - ensure full utilisation of the company’s tech stack to support demand generation activities.
- Management reporting - deliver regular metric driven reports to all stakeholders including performance recommendations.

**Qualifications & Experience**:

- Proven B2B marketer - extensive years’ experience in Demand Generation ideally from IT Services/IT consultancy, or Software/SaaS/Technology companies.
- Have a strong understanding of demand generation programs and a proven track record of owning campaigns, generating high quality leads, and driving pipeline growth.
- Demonstrated experience of creating and executing successful B2B demand generation strategies and multi-channel integrated campaigns.
- Exposure to working closely with sales leaders, sales teams, and BDEs to drive leads is a must (direct and indirect channels)
- Experience in developing and implementing demand generation and nurturing strategies including segmentation, targeting and personalised communication.
- Experienced team leader and people manager (ideally 5+ team members).
- Strong business awareness and commercial mindset.
- Strong analytical skills and data-driven thinking with a keen focus on metrics, measurement & optimisation.
- Knowledge and hands on experience working with HubSpot, or equivalent CRM experience and comfortable leveraging applicable marketing technology systems and tools as needed.
- Experience of working in a fast-paced environment with challenging deadlines and p

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