Head of Growth and Demand Generation
2 days ago
Cryptio, an enterprise-grade crypto back-office platform, seeks a highly skilled Head of Growth and Demand Generation to join our team. Based in/near London, this individual will lead our demand generation efforts, drive pipeline targets, and establish us as a market leader in Enterprise Back-Office Solutions.
Salary: £80,000 - £110,000 per annum. As a key member of our growth team, you will be responsible for developing and executing comprehensive demand generation strategies.
Key Responsibilities:- Own the entire demand generation process for Cryptio's growing Enterprise business, focusing on building a robust sales pipeline
- Lead and mentor a diverse team of marketing professionals, including a Growth Marketing Manager, Product Marketing Manager, Senior Designer, and Growth Associate
Content and Product Marketing:
- Oversee product marketing efforts, ensuring product positioning, messaging, and market fit align with business objectives
- Drive content marketing strategies elevating Cryptio's brand presence, educating prospects and customers about our product offerings and industry thought leadership
Data-Driven Insights:
- Track, analyze, and report on marketing KPIs, optimizing strategies based on performance data
- Leverage data to continually refine campaigns and measure success against marketing objectives
Requirements:
- Experienced B2B marketing pro, with 5 years+ of proven track record in a leadership role
- Experience managing a talented marketing team (3-10 people) with Growth, Content, and Product marketing functions
- Creative energy with an entrepreneurial mindset
Benefits:
- 25 days paid holiday + bank holidays + your birthday off
- A PTO stipend (1 extra day per year working for Cryptio with a 5-day cap)
- 4% employer pension contributions
- Private Medical Insurance
- Training and development budget
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