Head of Demand Generation

7 days ago

London, United Kingdom Speechmatics Full time

**The Role**

Speechmatics is looking for a data-driven B2B demand leader to drive new logo acquisition. Reporting directly to our VP Marketing, you will grow a team of Demand Generation experts to increase customer engagement for Speechmatics. As a senior member of the Marketing team, you'll play a leading role in developing integrated campaign architecture and feeding into marketing team culture.

In this role, you'll own and develop our overall demand generation marketing strategy, ensuring a best in class growth framework. Taking full responsibility for the acquisition, retention and reactivation of customers by devising, implementing and managing a range of campaign-led acquisition strategies.

Speechmatics has a B2B OEM relationship with customers with a very technical sales cycle. You'll help to humanise this through the strength of the campaigns you create.

**What you'll be doing**:

- Demonstrate a proven track record of delivering efficient pipeline growth through performance channels
- Devise best-in-class paid marketing campaigns across Linkedin, Google, Facebook, Youtube and other channels depending on GTM motion
- Design and execute impactful annual and quarterly demand plans and forecasts that influence revenue metrics across the funnel and align with overall business targets
- Create suitable campaigns depending on GTM motion e.g. ABM for key accounts/enterprise
- Lead, nurture and expand an ambitious growth team
- Identify creative ideas for growth, to reach target audiences and accelerate adoption globally
- Partner with the wider organisation to research and uncover key market insights and data to better segment, target, and reach potential customers
- Work closely with Revenue Ops, Sales, Product and wider Marketing team to develop and optimise campaigns and activities
- Track and report on all activities, using data to continually optimise campaign performance
- Manage day-to-day operations and troubleshooting
- Manage the global demand marketing budget and ROI of marketing channels so marketing contribution scales efficiently
- Oversee cost per acquisition
- Manage external agency delivery

**Who we are looking for**:

- Prior experience in a SaaS B2B business, with both enterprise & SME experience preferable
- Extensive knowledge of digital marketing across SEO, PPC, eCRM and Social
- Goal oriented team player - you thrive on hitting and exceeding targets
- Experience designing and executing successful ABM campaigns is a must, some experience of PLG is desirable
- Data driven with a focus on measurement and optimisation, and ability to demonstrate how your function contributes to pipeline and revenue
- Knows the best martech stack for scale and that aligns with business strategy. Works with Rev Ops to set up and deliver results
- Highly collaborative, and can align with a range of stakeholders across the wider business
- Strong organisational and project management skills, with ability to manage multiple projects in a fast-paced, high-growth environment
- Be an inspirational marketing leader, reader to join a fast growth scale up

**What we can offer you**:
Speechmatics is a collective team of ambitious, problem solvers and thought-leaders paving the way for inclusion in speech recognition technology.

No matter what stage of your career you're at - from paid internships and first-job opportunities through to management and senior positions - we'll support you with the **training and development ️** needed to **reach your career aspirations with us**. There really is no shortage of opportunities here for you to get involved and collaborate with those around you to deliver your best work.

When you become part of the Speechmatics Team we work hard to make sure you do your **best work with us **, while also having a **good time doing it **. With our **Focus Fridays **you get an undisturbed day of focus ‍️, offset with **Together Tuesdays **when we have our team meetings.

We offer **incredibly flexible working **, regular company lunches, and birthday celebrations. But that's not all. We've spoken to our teams to find out what they want. From **Private Medical and Dental** for you and your family, through to **global working opportunities **,** a **generous holiday allowance** and **pension/401K matching **, we want to make sure our employees and their families are looked after. Every employee will receive a working from **home allowance for tech or home office equipment** (on top of your choice of laptop/ Mac, screen and accessories of course) ‍

**We support people to work wherever they work best**. But we also understand the importance of coming together to collaborate, socialise and build relationships. Individuals and teams are free to decide what works for them.

**Who we are**:
Speechmatics exists to understand every voice. We have built the most accurate and inclusive speech-to-text API engine available, which is now working with an amazing mix of global companies. Ou

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