Head of Demand Generation

3 days ago


London, Greater London, United Kingdom oilandgas Full time
About Cendyn
Cendyn is a leading provider of software solutions for the hospitality industry. Our solutions help hotels and resorts manage their guest relationships, improve operational efficiency, and increase revenue.

Job Title: Senior Director, Demand Generation
Join our team as a Senior Director, Demand Generation and play a critical role in driving revenue growth and brand awareness through strategic marketing initiatives.

Job Summary
We are seeking an experienced marketing professional to lead our demand generation efforts. The successful candidate will have a proven track record of driving revenue growth and brand awareness through multi-channel marketing campaigns. The ideal candidate will have extensive hands-on leadership experience in demand generation or related fields, preferably in hospitality or B2B SaaS environments.

Key Responsibilities
* Design and execute multi-channel marketing campaigns to generate market demand and drive revenue growth
* Lead a team of marketing professionals to develop and implement marketing strategies
* Analyze campaign performance metrics using data analytics tools to measure campaign performance, optimize strategies, and make informed strategic decisions

Requirements
* Bachelor's degree in Marketing, Business, or related field; MBA or advanced degree preferred
* Proficiency in marketing automation platforms and CRM (Pardot and Salesforce preferred)
* Strong analytical skills and experience with data visualization tools (Domo or Salesforce Analytics preferred)
* Experience in managing paid campaigns on platforms like Google, Facebook, and LinkedIn

What We Offer
* Competitive salary and benefits package
* Opportunity to work with a leading provider of software solutions for the hospitality industry
* Remote work environment with occasional travel up to 15%

Why Work at Cendyn
* We offer a dynamic and supportive work environment that fosters innovation and creativity
* Our team members are passionate about delivering exceptional results and making a positive impact on our customers' businesses
* We invest in our employees' growth and development, providing opportunities for career advancement and professional growth

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