Brand Marketing Manager

3 weeks ago

Wimbledon, United Kingdom Mulberry Recruitment Full time

My client is looking for a Brand Activation Manager to define, implement and coordinate the activation plan and marketing budget of the brand in UK and Ireland. You will be developing the business in the places of practices and ensuring the visibility of the brand and productions are on the field. There will be the management of several promoters to drive relationships and activations within the network. The purpose is to drive the brand online in the UK and Ireland through the creation of local content and the activation of the whole national digital ecosystem.

Responsibilities:

Responsibility of the marketing budget construction and follow-up, with the country manager.

Build the annual activation plan and marketing budget, following the global strategy and adapting to the local specificities whilst implementing and following up the activations all year long, with the team.

Follow-up and with each promoter / sales rep, ensure to respect the annual given budget.

Close work with the community managers to relay local content, ambassadors / players content, and activation of local influencers and communicating with our different targets (B2C, Coaches and Retailers) via email.

Plan and deliver the merchandising tools, in collaboration with the sales representatives.

Ensure visibility in the stores, create activations with clients.

Management and animation of a promoter’s team, and sales reps as well in other regions to maintain the following missions in the whole territory.

Organise regular products tests sessions / animations in partner clubs & events.

Define the best recruitment strategy with the country manager whilst detecting, recruiting and signing contracts with local players and juniors.

Maintain and create business relationships with clients and prospect clients.

Analyse what is done by the competitors on the field.

Coordination and participation in transversal global projects, providing feedback/ ideas and implementing the actions decided in the market.

Participation in global Brand Activation seminars to provide local input.

Skills and Experience

At least 3 years’ experience in marketing or sales department with management experience.

Bachelor’s degree, in business and/or marketing

Knowledge of the tennis world in UK.

Ability to negotiate contracts and deal with commercial conditions.

Good relational capacity

Teamwork, ability to establish a positive relationship with his colleagues

Ability to work in an international environment

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