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Sales Director, Retail Planning

2 months ago


England, United Kingdom The Advocate Group Full time €50,000

Sales Manager £50,000 plus bonus and travel allowance
Remote – South West HQ

We are delighted to be partnered with a craft beer company who specialize in creating innovative and flavorful beers, including award-winning sours, stouts, lagers, and IPAs. The business are constantly pushing the boundaries of traditional brewing, emphasising creativity and quality.

Due to expansion as well as a new Taproom, they are now seeking to add a passionate and beer-obsessed Sales Manager to join their team. This role is pivotal in driving the growth and expansion of the company's presence across both On Trade and Independent Retail.

This role is critical in expanding the Brand’s presence and building lasting relationships with new clients across multiple channels.

Identify and target new business opportunities within On Trade and Independent Retail to achieve sales growth.
Management of wholesalers, selling the brand story and ensuring they are pushing visibility and USPs.
Develop and implement strategic sales plans to meet and exceed targets.
Negotiate contracts, pricing, and terms of trade to secure new accounts.
Monitor market trends and competitor activities to identify opportunities and inform sales strategies.
Provide regular sales reports, forecasts, and performance metrics to senior management.

A genuine thirst for all things Craft Beer
Experience within the On Trade is a must, retail such as bottle shops is a nice to have.
Effective time management and planning – you’ll have the autonomy to manage your own diary and strategy

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website.