Business Development Manager

4 weeks ago

Edinburgh, United Kingdom MORRICE MACFEATE SEARCH & CONSULTANCY LTD TA MM Search Full time
MM Search is delighted to be partnering with Innis & Gunn in the search for an ambitious and results-driven Business Development Manager. This is a unique opportunity to join one of Scotlands most innovative breweries.

Exciting opportunity to join Innis & Gunn, No. 1 premium Scottish Lager. As an independent beer company born in Scotland Innis & Gunn never why away from putting in the time and effort necessary to create a different kind of beer and brand. Originality is at the core of our business; in the beers we make, in way we make them, and in the ways, we celebrate the originality of others.

Role Overview

Taking total responsibility of the On-Trade channel in our heartland of Edinburgh and beyond, you will be the go-to for everyone on-trade in this territory. Liaising with you peers in sales and across other areas of the business including marketing, customer service and finance as you build the Innis & Gunn footprint in this important area.

Role Mission

You will be responsible for building distribution in our Innis & Gunn brands focusing on Lager, Ossian and Original. Your focus will be to drive distribution primarily for Innis & Gunn Lager, into the target outlets, helping to make it as widely available as possible across your territory.

Key Deliverables

  • Distribution of draught and packaged beers across your territory
  • Deliver against distribution objectives, customer contact, POS and ROS KPI's
  • Brands Team Engagement - working collaboratively with the brands team to deliver customer plans that drive growth and rate of sale in your accounts
  • Be direct point of contact for everything on trade in the east of Scotland

Competency Requirements

  • Ability to translate sales plans into actionable tactics
  • Delivering against sales and distribution targets
  • Commercial acumen, ability to prepare customer commercial proposals
  • Analytical and influencing skills with a fact-based approach
  • Data management skills, to track and action set KPI's across sales performance

Knowledge Requirements

  • UK beer category, or other alcoholic drinks category
  • UK on trade landscape
  • Role of brands as part of commercial proposals
  • Role of logistics and impact on commercial agreements
  • Data and its influence on brand proposals

Role Requirements

  • At least 3 Years experience in Sales, Marketing or Commercial role preferably within alcohol industry.
  • University education, preferably across business studies
  • In-depth understanding of Scottish on Trade channel
  • Full UK driving license essential

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