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Regional Sales Manager
1 month ago
Job Title: Regional Sales Manager
Salary: £65,000 PA + Benefits
Report Line: Sales Director
Job Description
As a Regional Sales Manager, your primary responsibility will be to drive sales of Aerial Work Platforms, Powered Access, Telehandlers, and Cherry Pickers to the UK Hire Industry. You will develop strong relationships within this sector, leveraging your expertise to meet customer needs and deliver on corporate sales targets. The role involves frequent travel across the UK (50% of your time), with the remainder spent working from your home office.
Key Responsibilities:
- Sales Growth in the UK Hire Industry: Actively target opportunities to sell Aerial Work Platforms, Powered Access equipment, Telehandlers, and Cherry Pickers to key players in the UK Hire Industry.
- Customer Relationship Management: Build and maintain robust relationships with existing clients while identifying and engaging new customers. Ensure consistent, professional interaction with all accounts to drive loyalty and satisfaction.
- Market Research and Analysis: Conduct research to identify trends within the UK Hire Industry, uncovering opportunities for growth and keeping ahead of competitors.
- Strategic Sales Planning: Collaborate with the Sales Director to plan and implement account strategies, customer analysis, and targeted campaigns tailored to the Hire Industry.
- Account Management: Develop and nurture relationships with national and regional accounts, ensuring every business opportunity is maximised.
- Product Expertise: Clearly communicate the features, benefits, and value propositions of Aerial Work Platforms, Powered Access equipment, Telehandlers, and Cherry Pickers to customers, demonstrating a deep understanding of the products.
- Route Optimisation: Plan and execute sales routes and schedules efficiently to ensure maximum coverage within your region.
- Order Management: Process customer orders with precision, adhering to company sales protocols to ensure seamless delivery and execution.
- Solutions Provider: Understand customer needs and challenges, offering tailored solutions to meet their requirements with a focus on high-quality service and reliability.
- Sales Reporting and Market Feedback: Regularly update the company with market insights, sales reports, competitor activity, and opportunities for product improvement.
Candidate Requirements
The ideal candidate will:
- Have experience selling equipment to the UK Hire Industry, particularly Aerial Work Platforms, Powered Access, Telehandlers, and Cherry Pickers.
- Be a highly effective communicator with strong interpersonal skills to build relationships within a niche industry.
- Demonstrate a proven track record of hitting and exceeding sales targets in a competitive market.
- Be self-motivated, organised, and results-driven, thriving in a target-oriented environment.
- Possess strong negotiation skills and the ability to close deals effectively.
- Have an in-depth understanding of the UK Hire Industry, including customer needs and market trends.
- Be adept at working independently and as part of a larger team.
- Show proficiency in identifying and overcoming sales objections with innovative solutions.
Benefits
- Company car allowance
- Performance-related bonus
- Pension scheme
- Laptop and phone provided
Job Type
- Full-time
