Global Head of Performance Marketing

4 weeks ago

London, Greater London, United Kingdom TripAdvisor Full time
Viator, a Tripadvisor company, is the leading marketplace for travel experiences. We believe that making memories is what travel is all about. And with 300,000+ travel experiences to explore-everything from simple tours to extreme adventures (and all the niche, interesting stuff in between)-making memories that will last a lifetime has never been easier. With industry- leading flexibility and last-minute availability, it's never too late to make any day extraordinary. Viator. One app, 300,000+ travel experiences you'll remember.

Viator is looking to bring on board a seasoned and talented Global Head of Performance Marketing who will have ownership of the largest budget across the business. This crucial role will report directly to the CFO of Viator and manage $400M+ in annual marketing spend across all performance channels. Performance marketing has been a key driver of Viator's growth, helping the business reach $4 Billion in GBV and $737 Million in Revenue in 2023. This leader will have a primary role in maintaining the growth trajectory for a business that has already scaled meaningfully in recent years, and will be responsible for delivering against ambitious traffic, acquisition and revenue targets.

The ideal leader will have had significant experience managing $300M+ SEM budgets, a track record of scaling social channels for performance and a history of leading high performing and innovative teams.

They will be expected to:
  • Develop new strategies to further scale performance marketing spend across multiple channels while maintaining efficiency
  • Implement and continue to refine a comprehensive framework for evaluating performance marketing spend with a focus on optimizing LTV/CAC
  • Continue to improve our paid search efforts with Google and effectively expand paid search efforts to social channels.
  • Unlock and scale paid social and other underfunded paid performance channels.
  • Drive the development of end to end marketing and digital acquisition strategies.
  • Analyze, track, report and forecast on key performance metrics, identifying areas of opportunity for program performance across all online acquisition channels to support company's growth targets and drive future strategies
  • Manage, optimize, innovate and expand programs for all performance marketing channels through a test-and- learn approach to maximize cost-effective customer acquisition
  • Partner effectively with Viator's Vice President of Brand and Communications to drive a cohesive marketing strategy for the business
  • Serve as a critical thought partner to the Viator Executive team and other senior leaders on adapting our performance marketing strategies as our business continues to evolve
  • Collaborate with business partners to identify efficiencies and improve effectiveness in our acquisition channels through innovations in strategy, targeting, delivery, process, and new capabilities.
  • Maintain and expand relationships with key partners including Google, Facebook, Instagram, TikTok, Bing, among others.
  • Demonstrate intellectual curiosity and outside-in thinking on best and evolving practices, and ensure the team is constantly at the edge of the newest high potential opportunities or ways of working
  • Apply critical thinking skills to identify and size new acquisition opportunities and make new recommendations to drive business growth.
Qualifications
  • Key attributes for the role include being a team builder, inspiring leader, and possessing a high level of collaboration and engagement management skills
  • The ideal candidate will have over 15 years of marketing and business experience, with at least 10 years in performance-based marketing, specifically SEM and a proven track record of leading effective teams
  • Track record of scaling multiple marketing channels and diversifying channel mix
  • Strong analytical skills, the ability to manage substantial budgets, and a disciplined approach to measuring marketing ROI are essential
  • The role requires a strategic thinker with a hands-on, entrepreneurial mindset, experienced in working with product and engineering teams, and adept at managing multiple projects with a sense of urgency
  • A commitment to delivering positive ROI programs and a creative, innovative approach to marketing are also key attributes sought
  • Strong communication skills at all levels- creating productive dialogue to reach optimal solutions and driving awareness and alignment with key stakeholders and partners.
  • Strong leadership presence to discuss strategy roadmap as part of Viator overall strategy
  • Deep understanding of the multiple tenets of customer acquisition costs. Can speak to broader business and financial implications and planning of customer acquisition costs vs lifetime value per customer ratio
  • Excellent leadership skills with experience managing teams remotely and working successfully cross-functionality.
Perks of Working at Viator
  • Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary, annual bonus, and equity.
  • "Work your way" with flexibility to suit your lifestyle. Viator takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you'd like.
  • Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work.
  • Donation matching. Give back? Give more We match qualifying charitable donations annually.
  • Tuition assistance. Want to level up your career? We love to hear it Receive annual support for qualified programs.
  • Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you.
  • Travel perks. We believe that travel is employee development, so we provide discounts and more.
  • Employee assistance program. We're here for you with resources and programs to help you through life's challenges.
  • Health benefits. We offer great coverage and competitive premiums.
Our Values
  • We aspire to lead. Tap into your talent, ambition, and knowledge to bring us - and you - to new heights.
  • We're relentlessly curious. We push beyond the usual, the known, the "that's just how it's
  • done."
  • We're better together. We learn from, accept, respect, support, and value one another- and are creating something remarkable in the process.
  • We serve our customers, always. We listen, question, respond, and strive for wow moments.
  • We strive for better, not perfect. We won't get it right the first time - or every time. We'll provide a safe environment in which to make mistakes, iterate, improve, and grow.
  • Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there.
If you need a reasonable accommodation or support during the application or the recruiting process due to a medical condition or disability, please reach out to your individual recruiter or send an email to and let us know the nature of your request. Please include the job requisition number in your message.

#Viator

#LI-KR1

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