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Global Marketing Lead

2 months ago

London, Greater London, United Kingdom Caselton Clark Full time

Job Title: Head of Marketing

Job Summary:

Caselton Clark is seeking a seasoned marketing professional to lead our global marketing efforts. As the Head of Marketing, you will be responsible for developing and executing a market-leading global series of events and products, driving growth and portfolio performance.

Key Responsibilities:

  • Develop and Implement Global Marketing Strategy: Create and execute a comprehensive marketing strategy aligned with our portfolio's three-year plan, driving growth and revenue.
  • Grow Marketing Team: Lead and mentor a team of 15 marketing professionals, fostering a culture of success and driving team performance.
  • Brand Development: Develop and maintain our brand across key global media platforms, engaging with external stakeholders to build relationships and drive brand awareness.
  • PR and Communications: Develop and execute a PR strategy to raise our profile and drive media coverage.
  • Marketing Performance: Oversee the execution of integrated multi-channel marketing campaigns, managing and reporting on campaign metrics and data management.
  • Budget Management: Manage the marketing budget, providing weekly reporting to the Portfolio Director on KPI performance and business growth.

Requirements:

  • Senior Marketing Experience: 7+ years of experience in senior management of a B2B marketing environment, with a proven track record of driving business growth.
  • Strategic Marketing: Proven ability to create and deliver effective marketing strategies that drive business growth, with a commercial mindset and analytical approach.
  • Team Leadership: Proven ability to manage large teams, fostering a culture of success and driving team performance.
  • Industry Expertise: Experience working with sector and trade associations, and other private sector partners, with a forward-thinking approach to community development and data management.
  • Stakeholder Management: Ability to develop relationships across the business, sharing best practice and enhancing team learning.
  • Target Setting and Achievement: Proven track record of setting and hitting targets and KPIs, with weekly reporting on performance updates.