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Digital Brand Strategy Manager

2 months ago

London, Greater London, United Kingdom BOOTS Full time
An exciting opportunity to join the Beauty Digital Trading team, the Digital Brand Strategy Manager role will be working directly with one of our top Beauty brand partners to build and implement plans to drive their business across our eCommerce platforms.

About the role

You will report into the Head of Beauty Digital Trading and working closely with the Beauty Digital Trading team, and across wider digital and commercial teams. The role is based in Nottingham, however, travel to communicate with brand partners is required.

Accountable for overall brand performance, working with digital and core trading teams to ensure successful and profitable trade plans, and wider across BMG and digital marketing teams, contributing to total revenue & profit growth and market share goals, and JBP supplier targets. Develops, owns, drives and implements a digital strategy, end-to-end, for the brands driving revenue growth through increased customer acquisition, conversion and retention. Managing multiple internal and external stakeholders including driving the e-commerce agenda for their brands across the business, influencing decisions around digital activations. and representing the brands across internal Boots teams, and championing Boots with the brand teams. Supporting development initiatives, this may include acting as business champion for technical development initiatives, leading activities for new launches and supporting or leading new ways of working. Line management of L6 Digital Implant role, providing coaching to support their development, and accountable for their performance. Reporting to the Head of Beauty Digital Trading, with a dotted line to the brand, supporting the brands, within the digital channels, across total Beauty. What you'll need to have

Experience working in ecommerce, or with a mix of trading and digital retailing/marketing experience. Experience working within Beauty previously is preferable. Thorough understanding of online trading levers and performance marketing - proficient in using data & insight to drive performance and in building and delivering plans. Excellent internal and external stakeholder management - engaging, influencing, and holding to account team, peers, senior stakeholders and third parties. Our benefits

Boots Retirement Savings Plan Discretionary annual bonus Generous employee discounts Enhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a child Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes and more. Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme. We have a great range of benefits in addition to the above that offer flexibility to suit you - find out more at Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate.

Why Boots

At Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, it's with you, we change for the better.

What's next

Where a role is advertised as full-time, we are open to discussing part-time and job share options during the application process. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you to be at your best.

This role requires the successful candidate to complete a Pre-employment check after receiving an offer. Depending on your location you will be asked to submit either a DBS (Disclosure & Barring Service), PVG (Protection of Vulnerable groups) or an Access NI Check.

Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.