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Brand Strategy Manager
2 months ago
Position: Brand & Creative Lead
Overview: We are seeking a talented Brand & Creative Lead to oversee the creative direction and brand consistency of a dynamic sports fashion and lifestyle brand. This role is crucial in ensuring that all digital platforms reflect the brand's vision and values.
Key Responsibilities:
- Develop and manage a comprehensive marketing calendar, ensuring timely execution of campaign content across various platforms.
- Analyze product campaign performance and prepare detailed wrap-up reports.
- Oversee homepage content management, including layout and testing strategies.
- Act as the custodian of the brand's tone, voice, and creative output across all marketing channels.
- Stay informed on relevant brand narratives and trends to enhance strategies and attract new audiences.
- Collaborate closely with e-commerce, buying, and marketing teams to align marketing efforts with business objectives.
Creative Asset Management:
- Coordinate with buying and marketing teams to approve product selections for major campaigns and photoshoots.
- Lead the production and art direction of both e-commerce and editorial photoshoots, managing budgets, timelines, and schedules, as well as directing freelance creative teams.
- Supervise freelance graphic designers to produce marketing assets and homepage updates.
- Engage with third-party brands to source relevant campaign assets.
- Provide marketing teams with necessary brand campaign materials to support their initiatives.
Trade Marketing:
Manage the Trade Marketing process with external brands to achieve revenue goals and serve as a key stakeholder in creative collaborations.
Candidate Profile:
- Possess a natural creative flair with a strong awareness of current market trends.
- Capable of making informed creative decisions based on data and customer insights.
- Exhibit excellent organizational and planning skills.
- Have experience in managing creative teams and crafting effective briefs.
- Demonstrated ability to create campaign proposals for senior management approval.
- Proven track record in managing marketing projects and budgets.
- Experience utilizing data and KPIs to shape brand strategies.
- Familiarity with multi-brand e-commerce retailing, with a personal interest in the sports, fitness, or fashion sectors being advantageous.
Creative Recruitment is committed to fostering an inclusive environment and does not discriminate based on race, religion, gender, age, sexuality, gender identification, or physical ability.
