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Brand Marketing Manager

2 months ago

London, Greater London, United Kingdom Lyca Mobile Group Full time
About the Role

We are seeking a highly skilled Brand Marketing Manager to join our team at Lyca Mobile Group. As a key member of our marketing team, you will be responsible for driving the development and execution of our brand and marketing strategies.

Key Responsibilities
  • Work closely with our senior leadership team to develop and implement global brand strategies, including messaging, positioning, and creative direction.
  • Drive consistency across the brand look and feel while accounting for local variation and cultural nuances.
  • Manage a team of external partners, including agencies and vendors, to effectively execute brand awareness and customer engagement strategies.
  • Oversee the production of marketing assets, including radio, out-of-home, in-store, digital, and more, ensuring timely delivery and high-quality output.
  • Develop and monitor key performance indicators (KPIs) to measure the effectiveness of marketing activities and drive continuous improvement.
  • Collaborate with cross-functional teams, including product, sales, and in-country teams, to develop and refine local plans and activity calendars that support our global marketing priorities.
Requirements
  • 5+ years of experience in brand management and marketing, ideally with experience in telecoms and multinational brands.
  • Extensive experience of briefing and managing designers, creatives, and agencies.
  • Experience of crafting brand narratives and storytelling.
  • Experience in managing legal and compliance issues across marketing materials.
  • Excellent project management, communication, and collaboration skills, with the ability to juggle multiple projects and priorities simultaneously.
  • Analytical and strategic thinking skills, with the ability to use data and insights to drive effective decision-making.
  • Fluency in English, with additional languages beneficial.