Senior Customer Marketing Manager, GTR

4 weeks ago

London, Greater London, United Kingdom Suntory Global Spirits Full time

At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.

Senior Customer Marketing Manager, GTR

The following position is is open in England, United Kingdom.

What makes this a great opportunity?

The GTR Senior Shopper Marketing Manager (GAA) position is responsible for best in class shopper marketing, activation, and category management for the Global Accounts and Americas Channel of the GTR business. The role must work closely in partnership with both the GA Structure (Sales and Customer Marketing), Brand Marketing and Commercial Marketing to ensure excellence in execution and a true customer centric approach is adopted.

The role will require a relentless focus on creating and deploying full 360 campaigns that are rich in consumer & shopper insight and that are guaranteed to drive mutual beneficial growth for SGS and its customers. With a keen eye for data, the candidate will have a track record for turning insight into action across a full range of consumer touchpoints to excite, engage and convert shoppers to purchase both in store and out of store.

Role Responsibilities
  • Best in class omnichannel delivery of brand plans and objectives across all customers within the region, executed through customer and shopper programs
  • One global strategy with clear activation guidelines and sign off procedures to deliver global consistency with clear execution standards
  • Effective stakeholder partnering with both Brand Marketing, Marketing Services and Commercial teams to ensure one joined up strategy
  • Manage and lead our executional agency partnerships for quality, costs and scale aligned with brand guidelines and objectives
  • Ensure a category and shopper centric approach in all planning and execution
  • Support the brand marketing team on innovation development, execution and deployment across the globe ensuring strong innovation launch plans executed
  • Prioritize BI spend to the biggest areas of opportunity (ROI centric) to ensure the programs are activated in priority geographies, channels and customers to support the recovery delivering both Beam Suntory and Customer Shopper Objectives
  • Co-create a clear set of tools for educating internal and external stakeholders on our brands, particularly tasting and key product features, and work with the GTR team and larger Beam Suntory business to deliver solutions for in-field training
  • Data and insight led approach to key investment decisions to maximize consumer and shopper engagement and excitement
Qualifications
  • University degree- BS/BA or equivalent
  • Team player who thrives in a high-performing, diverse and inclusive team
  • Prior senior experience in trade marketing, retail trade marketing and/or commercial planning (7- 9 years) in FCMG or Travel Retail.
  • Superior Analytical skills
  • Category Management & Passion for turning insight into action
  • Sound P&L management and ROI understanding
  • Outstanding stakeholder management capabilities
  • Demonstrated experience managing and growing categories
  • Digital & eCommerce Experience

At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant's skills and experience.

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