Senior Marketing Professional
6 days ago
We are seeking a highly skilled Marketing Manager to join our team at Marketing Talent, a leading marketing recruitment agency. As a Marketing Manager, you will play a key role in driving demand, capturing demand, nurturing leads, and growing our existing audience to achieve subscriptions, new business, and renewal revenue targets.
Key Responsibilities- Develop, manage, and activate effective marketing campaigns across a range of digital channels, including email and both organic and paid social media.
- Collaborate with Product Marketing to iterate and improve marketing programs across the lifecycle.
- Deliver analysis on program/campaign performance, with a focus on ROI, revenue, and attribution.
- Work with the Head of Lifecycle Marketing to develop and maintain monthly reporting to track Lifecycle Marketing KPIs.
- Collaborate with Product Marketing Manager and Editorial team in identifying content that will help nurture and engage the target audience.
- Work with the Head of Lifecycle Marketing and Product Marketing Manager to understand business priorities and identify opportunities.
- Collaborate with the Marketing Technology team to create automated programs that nurture, onboard, and engage audiences.
- Deliver highly optimized assets, engaging in regular AB testing, working to good design principles, meeting brand guidelines, and using effective imagery and copy.
- Act as a senior member of the Lifecycle Marketing team by sharing knowledge, leading by example, and mentoring junior team members.
- Innovate and test new marketing channels.
- 3+ years' experience in B2B marketing, with some experience in demand generation/lead generation strategies, including lead nurturing.
- ~ Ideally subscriptions/publishing product marketing experience.
- ~ Experience working closely with sales/business development functions.
- ~ Good knowledge of customer data analytics and the ability to convert data into meaningful insight.
- ~ Good understanding of SEO principles and strategies.
- ~ Strong experience with campaign management systems (e.g. Pardot, Marketo, etc.) and CRM (e.g. Salesforce).
- ~ Experience optimizing performance across paid, website, and email.
- ~ Good knowledge on other acquisition channels and levers (PPC, social – LinkedIn, retargeting, direct mail, events, list research).
- ~ MS Office, advanced Excel.
We offer a competitive salary and benefits package, as well as opportunities for career growth and development. If you are a motivated and experienced marketing professional looking for a new challenge, please submit your application.
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