Senior Content Producer

2 months ago

Salford, Salford, United Kingdom BBC Full time
Job Reference: 17221

Band: D
Contract type: Fixed Term Contract ending 31st March 2025

Location: Office base is Media City - Salford. This is a hybrid role, and the successful candidate will balance office/location home working.

Salary: up to £52,000 depending on relevant skills, knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

We're happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.
  • Excellent career progression - the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
  • Unrivalled training and development opportunities - our in-house Academy hosts a wide range of internal and external courses and certification.
  • Benefits - We offer a negotiable salary package, a flexible 35-hour working week for work-life balance and 25 days annual leave with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.
If you need to discuss adjustments or access requirements for the interview process please contact the . For any general queries, please contact:

Freelancers are eligible to apply for an internal role if they are on a Worker Contract and they have worked continuously for 6 months. If they have worked for less than 6 months continuously or have a break of 3 weeks or more between engagements, they must seek Divisional HR approval to apply for an internal role prior to submitting an application.

If they are unsure which contract they are on, they can speak to their booker or the HR BP, however if it helps - both a PAYE freelance or Modus Gross contract is considered a Worker contract and covered by the Worker terms found here.

Job Introduction

Want to work with some of the most well-loved brands on UK children's TV at a senior level, in a digital space? - Then this could be your dream role

The Digital Media Platforms and Planning team are looking for an experienced Senior Content Producer to run the BBC Children's website platforms.

We are looking for someone truly passionate about curating and creating exciting digital content online for kids aged 2-12. Someone who understands what kids are talking about, what they love and what will engage them. Someone editorially experienced in running digital platforms, data driven, well-organised and highly motivated.

As Senior Content Producer you will be leading on the implementation of the website strategy, (helping to adapt and shape that strategy based on audience changing behaviours and data insights). You will be guiding the team on the best way to bring audiences in, build engagement in our Brands and showcase the breadth of the BBC to young audiences. You will be using audience trends, data and SEO insights to steer the direction, content, curation and promotional elements of the website.

The BBC is the leading Children's broadcaster in the UK, reaching millions of kids 0-12 each week with some of the biggest and best-loved global brands; from pre-school animations like Hey Duggee and Bluey to stand-out dramas like The Next Step and Jamie Johnson. BBC Children's and Education is committed to offering the best content and for all UK children, providing a trusted environment that entertains, informs, and empowers children, adding real value to their lives and we're proud of the award-winning content we make across all platforms.

We want to connect to younger audiences, helping them discover the breadth of what the BBC offers; from world class interactive and digital experiences to our well-loved programmes and characters.

Main Responsibilities

You will be reporting into the Content Editor for Games & Platforms and working closely with the games, apps, content impact, social and youtube teams.

Your main responsibilities will include:
  • Leadership of the team, motivating and supporting them in delivering maximum impact and value to our audience via the Children's website platform.
  • Ensuring that the editorial vision is communicated and understood and that all content, and promotional activity is working towards our strategy and achieving our targets.
  • Being data driven, using analytical reports, SEO and audience insights to inform editorial decisions.
  • Working closely with Product colleagues to achieve our shared objectives.
  • Establish and maintain successful processes and workflows.
  • Collaborating with multi-disciplinary teams across Digital, Commissioning, Product and external partners, ensuring excellent communication and collaboration.
  • Management of audience engagement via the website including, comments, user-generated content, and running competitions via our BBC Children's compliance processes and guidelines.
  • Accountability for the editorial compliance of content and copyright reporting and to ensure BBC standards and guidelines are met.
  • Keeping across the latest Kids trends, insights and industry developments in digital games, websites and platforms that kids are using.
Are you the right candidate?

We are looking for a Senior Content Producer to manage the running of the Children's Websites. You will inspire staff to create, curate and promote content in ways that deliver maximum value to our audience and maximum impact to the platform.
  • We want someone who is passionate about digital content, platforms and understands digital trends amongst younger audiences. You will be full of creative ideas and hungry to make a difference.
  • You will have strong editorial and strategic skills experienced in managing digital content/platforms for younger audiences. You'll know what will appeal to kids and how we can use the platform to maximum benefit.
  • You'll have proven experience of using online analytics and real time data tools to inform effect decision making and to drive results.
  • You'll also have excellent planning and organisational skills, an eye for detail and high-quality content and copyrighting standards.
  • You'll be committed to creating and fun and professional environment, ideal for staff to work at their best, and to develop and thrive at work.
  • You will feel comfortable conveying your ideas to a wide range of people across different levels across the business.
  • You'll be able to build productive relationships and communicate successfully with digital teams, stakeholders, departments across the BBC and external partners.
  • You will be able to work effectively with editorial and digital Product teams to achieve our shared objectives.
It's important that you are passionate about delighting our target audience. If this sounds like you, we'd love to receive an application from you

About the BBC

The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC for different reasons and they will be given priority consideration ahead of other applicants.
Priority consideration means for those employees seeking redeployment their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.

We don't focus simply on what we do - we also care how we do it. Our values and the way we behave are important to us. Please make sure you've read about our values and behaviours here.

Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.
We want to attract the broadest range of talented people to be part of the BBC - whether that's to contribute to our programming or our wide range of non-production roles.

The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background,
religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.

To find out more about Diversity and Inclusion at the BBC, please click - here.

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