Head of Demand Generation

2 weeks ago

London, Greater London, United Kingdom Blink - The Employee App Full time

Blink is the kind of marketing opportunity most B2B marketers can only dream of: real product-market fit and an ocean of happy customers with inspiring, human stories to tell.

Now all this team needs is a Demand Generation leader who can turn these stories into sales opportunities.

This exciting leadership role will report directly to the Chief Marketing Officer, taking complete ownership of driving the inbound funnel.


Responsibilities Include:

Delivering qualified inbound sales opportunities at scalable Customer Acquisition Cost, with ownership of the following channels and practices:

  • Paid Search and social programs
  • Search engine optimization strategy
  • Website performance and conversion rate optimization
  • Lead nurture
  • Lead handoff and alignment with sales development teams.

Requirements:

We're looking for an individual who combines exceptional analytical and technical expertise with a strong sense of customer empathy and a bias for outcomes, not outputs - this is a role about quality demand, not vanity metrics

We're also looking for:

  • Proven success in a demand generation role within B2B
  • Demonstrable "Tshaped" leadership competence across digital marketing, with indepth expertise in at least one area of Search engine optimization / payperclick / conversion rate optimization
  • Proven success in managing the outcomes of other contributors (direct reports and/or agencies/freelancers)
  • Proven expertise in marketing automation (ideally Hubspot)
  • Confidence in managing and interpreting data
  • A deep curiosity and openness to new ideas and experimentation
  • Happy to head into the office once or twice.

Benefits
You'll have the opportunity to be part of something impactful, large-scale, and meaningful. Most importantly, you'll be working in a company with a strong mission and with a team that are ambitious and embarking on a journey that many start-ups can only dream of

We offer the chance to take to market a product and solutions that is 'of the moment', with a proven ROI, and which often gets customer very excited in the very first meeting

Other benefits include:

  • Competitive salary and generous equity allocations with significant upside potential
  • 25 days annual leave per year, not including public holidays
  • The equipment needed to do a great job
  • Private Healthcare
  • Bike to work scheme
  • Social events (Company getaways, lunches, breakfasts, nights out)
  • Regular Yoga/HIIT sessions
  • Convenient central London location

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