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Demand Generation Marketer
3 months ago
Job title: Demand Generation Marketer
Company: Beings
Location: London, UK
Salary: £35-£55k + equity
About the role
This is a unique chance to be one of the first few employees at an early-stage AI startup (raised £1m) with the potential to transform the way businesses understand their customers. Working closely with the Founder, you will play a pivotal role in building and scaling our demand generation engine, driving awareness, and acquiring new customers for our innovative AI-powered research platform.
About You
- Data-Driven Growth Marketer: You have a proven track record of exceeding acquisition targets through data-driven strategies across various channels.
- Full-Funnel Experience: You possess a deep understanding of the entire marketing funnel, from lead generation to customer nurturing.
- Highly Results-Oriented: You have a bias towards action and a relentless focus on delivering impactful work.
- Creative Problem Solver: You thrive in a fast-paced startup environment and are adept at finding creative solutions to challenges.
- Excellent Communicator: You can craft compelling messages that resonate with our target audience and communicate effectively with stakeholders.
- Passionate About Research: You are genuinely excited about the potential of AI to transform the way businesses understand their customers.
- Startup-Minded: You have a strong entrepreneurial drive, thrive in a fast-paced environment, are comfortable with ambiguity, and are excited to wear multiple hats.
- Courageous and Adaptable: You're willing to take calculated risks, learn quickly, and pivot when necessary.
About Beings
At Beings, we create software businesses use for customer & market research.
Using Beings, marketers and researchers efficiently gather, analyse, and leverage human insights to make informed decisions, improve products, and enhance customer experiences.
As a result, businesses strengthen customer relationships, gain a competitive edge, and drive sustainable growth in an ever-evolving marketplace.
Inspired by a collaboration with Google's global infrastructure team, Beings is revolutionising the $81 billion market research industry with our AI-moderated 'in-context' SaaS solution for customer experience and market research.
Change starts with understanding.
Role Description
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As a Demand Generation Marketer, you will develop and execute campaigns to generate leads and create demand for the product. You'll need to be able to:
- Build and Execute Demand Generation Campaigns: Design and implement multi-channel campaigns (email, social, paid advertising, content) to drive leads and conversions.
- Optimise Marketing Funnel: Analyse data to identify bottlenecks and optimise the customer journey for maximum efficiency.
- Content Creation and Collaboration: Work with the content team to develop engaging content that attracts and educates potential customers.
- Measure and Analyse Performance: Track key metrics, analyse campaign performance, and provide insights to improve future initiatives.
- Sales Enablement: Partner with the sales team to develop effective sales collateral and nurture leads through targeted content.
- Own the Metrics: Define success metrics for yourself and establish a marketing dashboard to track progress against KPIs. Use data diligently to optimise campaigns and inform future strategy.
Applying for this position
Beings is video-native SaaS so if you would like to apply for this role please could you record a short video introducing yourself using the Beings platform:
This will give you a chance to tell us about yourself, experience the platform and demonstrate some of your personality. Please keep the video between 2-5 minutes.
Some suggested questions:
- What's the most unusual way you've ever generated a lead?
- If you could be any marketing metric, which one would you be and why?
- What's the one marketing tool you can't live without?
- Share a marketing fail that taught you a valuable lesson.
- If you were to create a slogan for Beings, what would it be?
- What excites you most about the future of AI-powered market research?
- What's the biggest challenge businesses face in understanding their customers today?
- If Beings was a superhero, what would their superpower be?
- What's one piece of advice you'd give to marketers struggling to generate quality leads?
- How can Beings help businesses create products and services that people truly love?
Once you've finished the recording, please download it and upload it using this link:
Qualifications
- 3-5+ years of experience in demand generation marketing, preferably in B2B SaaS.
- Strong analytical skills and experience with marketing automation tools (e.g., HubSpot, Marketo).
- Excellent written and verbal communication skills.
- A creative mindset with the ability to develop engaging campaigns.
- A track record of driving measurable outcomes based on data-driven decision-making.
- A genuine passion for AI's potential to transform how we gather and analyse customer insights.
- Strong analytical and problem-solving skills
- Familiarity with market research and customer experience concepts
- Bachelor's or Master's degree in a relevant field
Why Beings?
- Disrupt an Industry: Be a pioneer in reshaping the way the world approaches market research. Your impact will be felt across businesses of all sizes.
- Grow with Us: Drive the vision and strategy of a rapidly scaling startup with significant potential. Leadership opportunities abound for the right person.
- Meaningful Work: Create products that truly help organisations connect with their customers on a deeper level, leading to better experiences and outcomes.
- Shape the Future: Contribute your skills to this venture-backed startup, directly influencing its growth and success.
- Competitive salary and benefits package.
- Significant equity opportunity in a venture-backed startup.
- Be a key player in shaping the future of an innovative, purpose-driven company.
