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Demand Generation Marketing Specialist

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London, Greater London, United Kingdom J&C Associates Ltd Full time
Job Description

Job Title: Senior Demand Generation Marketing Manager

Location: Remote (Hybrid)

Duration: 12 months contract initially

Job Summary:

We are seeking a highly motivated and experienced Demand Generation Marketing Manager to join our team at J&C Associates Ltd. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive demand generation strategy to drive qualified leads and resulting pipeline.

Key Responsibilities:

  • Develop and execute a demand generation strategy that aligns with our business goals and objectives.
  • Design and implement a range of marketing programs, including digital campaigns, email nurturing, webinars, content syndication, ABM, and other tactics to drive and progress qualified leads.
  • Work closely with our regional campaigns teams to create demand and drive pipeline growth.
  • Manage and analyze the performance of marketing campaigns and programs, using data and analytics to inform future marketing strategies.
  • Collaborate with our sales team to ensure alignment and drive revenue growth.
  • Develop and maintain relationships with key stakeholders, including sales, marketing, and customer success teams.
  • Stay up-to-date with industry trends and best practices in demand generation marketing.

Requirements:

  • 7+ years of experience working in B2B technology enterprise marketing, ideally in a SaaS environment.
  • Track record of delivering pipeline targets through inbound & outbound marketing.
  • Experience of working in a matrixed organisation to develop marketing campaigns in partnership with multiple sales & marketing teams.
  • Relationship builder & effective partner to the sales team, ensuring all plans and activities are aligned and driving towards common revenue goals.
  • Analytical skills to measure and report on efficiency of marketing campaigns and programs.
  • BA/BSc Degree or higher.
  • Experience with marketing software such as Marketo, Drift, Salesforce, ON24, and more.
  • Ability to learn new technologies, products and systems quickly.
  • Previous experience developing, executing and managing events, webinars, partner marketing initiatives, customer engagement programs, online advertising, sponsorships, target account marketing, hospitality and direct marketing campaigns.