Demand Generation Specialist
4 weeks ago
Demand Generation Specialist
Natterbox Ltd is seeking a skilled Demand Generation Specialist to join our team. As a key member of our marketing team, you will be responsible for developing and executing demand generation campaigns to drive qualified leads and revenue growth.
Key Responsibilities:
- Develop and execute multi-channel demand generation campaigns to drive qualified leads and revenue growth.
- Support the marketing team in the execution of campaigns, including email marketing, webinars, paid search, social media, events, and content.
- Drive lead generation and pipeline growth by supporting the promotion and execution of events.
- Help execute email marketing and nurture campaigns to guide leads through the marketing funnel.
- Assist with the setup and monitoring of paid media campaigns, such as Google Ads and LinkedIn Ads.
- Continuously optimise and create website landing pages, blogs, and resources to increase organic lead generation and maximise SEO performance.
- Work closely with sales teams to ensure lead handoffs are seamless and follow-up strategies are in place.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).
- Up to 2 years of marketing experience, with exposure to demand generation, event marketing, digital marketing, or lead generation, preferably in B2B or SaaS environments.
- Familiarity with marketing email platforms and CRM systems.
- Ability to create basic graphics using tools like Adobe or Canva.
- Some experience supporting and optimising paid media campaigns.
- Strong collaboration skills and ability to work with sales, marketing, and alliances teams.
What We Offer:
- Competitive salary.
- 25 days holiday to 30 days (excluding public holidays).
- Private health insurance - after probation.
- PerkBox giving a range of personalised benefits.
- Enhanced parental pay.
- Pension.
- Cycle to work.
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