Director of Demand Generation

2 weeks ago

London, Greater London, United Kingdom Sagan Full time

About the Role:

Sagan is seeking a seasoned Demand Generation expert to drive growth and success for our clients. As the Director of Demand Generation, you will play a pivotal role in developing and executing demand generation strategies, focusing on optimizing inbound marketing and growth strategies for B2B SaaS companies.

Key Responsibilities:

  • Develop and execute demand generation strategies, including account-based marketing, inbound marketing, and sales enablement initiatives.
  • Lead go-to-market strategies, working across marketing automation tools such as HubSpot, Marketo, and Pardot.
  • Manage digital marketing campaigns (SEM, SEO, PPC) across platforms like Google Ads, LinkedIn, and Meta Ads.
  • Oversee content marketing, conversion rate optimization, and funnel analysis to maximize lead generation.
  • Collaborate closely with internal teams and external contractors, providing leadership on various projects, from content creation to outbound marketing.

Requirements:

  • 10+ years of experience in demand generation, growth marketing, or related roles, specifically within B2B SaaS environments.
  • Proven track record of managing teams while still executing key marketing initiatives.
  • Expertise in inbound marketing, account-based marketing, and the use of automation tools such as HubSpot, Marketo, Salesforce, and Google Analytics.
  • Strong knowledge of SEO, SEM/PPC, and growth hacking techniques.
  • Familiarity with outbound tools such as SalesLoft, Instantly, and similar platforms.

Nice-to-Haves:

  • Certifications in HubSpot, Google Analytics, or other relevant marketing tools.
  • Experience having worked in a high growth SaaS company.
  • Agency or client services experience.

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