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Demand Generation Manager, EMEA
2 weeks ago
POSITION SUMMARY:
DigiCert is in the market for a Demand Generation Manager (EMEA) to join our team.
As Demand Generation Manager (EMEA) you will be responsible for developing and executing enterprise multi-channel demand generation campaigns that drive business outcomes.
WHAT YOU WILL DO:
- Develop and execute enterprise multi-channel demand generation campaigns that drive business outcomes (hand raisers and pipe generation) in region to priority countries
- Create programs for all stages of the funnel with a priority on creating engagement, generating new leads, and nurturing them to generate pipeline
- Dig deep into our data and audiences to identify high-value personas, audiences, and opportunities.
- Advise and recommend tactics that can drive short-term impact, as well as educate and develop new audiences
- Serve as digital liaison with local agencies and ensure open lines of communication
- Share relevant information and strive for alignment across digital opportunities in support of regional goals
- Lead planning, execution, and analysis of local paid media programs and campaigns
- Lead cross-functional meetings on a routine cadence to inform our EMEA team of the campaign plan
- Provide continuous and ongoing analysis of regional tactics, noting areas needing localization or improvements and applying insights to optimize future campaign investments
- Identify new opportunities to reach new clients, including new formats, communities/forums and innovative delivery mechanisms
- Demonstrate a growth mindset that balances the need to get things done promptly while ensuring your efforts support ongoing iteration, optimization, and repeatability
WHAT YOU WILL HAVE
- Minimum of 5-7 years of related experience working in a digital security company/tech company with aBachelor's degree; or equivalent work experience.
- Industry experiences a must; owns relationships with local agencies, vendors, and associations
- Super curious and inquisitive mindset with the ability to think outside the box and infuse innovation
- Strong customer-focused and pipeline generation skills
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