Head of Demand Generation

2 weeks ago

London, Greater London, United Kingdom Heimdal Security Full time
We are Heimdal and cybersecurity is our passion.

Heimdal is seeking a highly motivated, analytical, passionate and tech savvy Head of Demand Generation to accelerate our pipeline and revenue growth.

You will be based out of our office in London or Leicester. Develop and execute complex, integrated, and scalable marketing programs to build brand awareness and attract new qualified opportunities across multiple inbound and outbound channels, including content marketing, SEO, SEA, paid media, social media, events, peer communities, email marketing and marketing automation
Develop and launch account-based marketing (ABM) programs in partnership with Sales
Enhance the efficiency and effectiveness of our marketing automation system to improve lead nurturing, increase conversion rates to marketing qualifies opportunities and improve the integrity of the overall database
Improve operational processes and reporting related to demand generation programs to measure effectiveness, performance and ROI of marketing spend
Set a tone of high standards, customer obsession and data driven disciplined decision-making
Extensive experience in the development of creative campaigns and execution of content syndication, SEM, paid digital, email marketing and social advertising
Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management
Account-based marketing experience, including strategies, tactics, and technologies
Strong project management skills and experience with superb attention to detail
Knowledge and hands-on experience with popular marketing automation and sales automation systems, particularly Salesforce and Cloud Account Engagement (previously Pardot)
Ability to work independently and in a remote environment
Prior computer science or engineering experience a plus
Heimdal is a leading European provider of cloud- and endpoint-based cybersecurity solutions.

The company offers a unified multi-layered security platform which combines DNS threat prevention, patch and asset management, endpoint rights management, and next-gen antivirus and mail security, securing customers against cyberattacks and keeping critical information and intellectual property safe.

Heimdal has been recognized as a thought leader in the industry and has won multiple international awards both for its solutions and for its educational content creation.

We are committed to constantly create an environment where each individual has the opportunity to grow, personally and professionally. We celebrate diversity and are committed to creating an inclusive environment for all employees.

All employment decisions are based on business needs, job requirements and individual qualifications, without regard to gender, race, color, disability, religion, marital status, family or parental status.

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