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Channel Marketing Executive
3 months ago
General information:
Job Title
Channel Marketing Executive
Ref #
8317
Location
Edinburgh
Department
Brand and Customer Communications
Business Area
Brand and Customer Communication
Working time
Full-Time
Date Published
Serving our customers, communities, and planet a little better every day
:
Channel Marketing Executive
Permanent
Edinburgh - flexible on location
Excellent Salary & Benefits
What we'll offer
Excellent opportunity to work on exciting and challenging projects in a modern search marketing (PPC & SEO) function.
You will be responsible for holistic search insight and tactical PPC across all search marketing initiatives delivered by product and optimised for the best customer outcomes and agreed commercial targets.
What you'll bring
We don't expect you to tick every box, and if you feel you hit most of the brief, it's worth exploring to further develop your career here with us at Tesco Bank.
Self-starter capable of taking the initiative and working through optimisation opportunities from start to finish, both individually and as part of a team.
Advanced understanding of Paid Search & experience of management of PPC campaigns.
Highly proficient organisation skills.
Excellent communication skills.
The Role
Analysis of search channel performance.
Opportunity sizing & scoping for PPC/SEO.
Presentation of data.
Website requirements briefing.
Cross-team project delivery.
Stakeholder management.
Driving actionable search channel insights.
Search reporting.
Budget management.
In the role you will
Work daily with a variety of stakeholders in an Agile working environment; including:
Wider Performance Marketing & Marketing Delivery teams.
Website product teams.
CRO delivery teams.
Web development & content publishing teams.
Commercial stakeholders.
Activities you will be getting involved in:
Campaign planning.
Budget management.
Agency briefing.
Performance reporting.
Optimisation opportunity identification and execution.
Performance forecasting.
Agency meetings.
Working with Google to progress paid search capabilities (Modern Search roadmap).
LI-KS1
We value our people and diverse teams and believe the variety of backgrounds and experiences make us stronger to achieve our goals.
Why Tesco Bank?:
We're also a little obsessed with the future. Your future. Our future. That's why we take development seriously; we want to help you thrive and evolve in your career.
Tesco Bank is a place to get on, all colleagues have access to LinkedIn Learning and Abstract, from day one.
It's important to us that we make sure you're supported by your team and colleague networks every day, celebrating when it matters and helping you to be the best version of yourself.
All that hard work? Come and see it turned into something real, usable, and important to customers' and colleagues' everyday lives.
At Tesco Bank, our products make things a little better for everyone.