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CRM Manager
3 months ago
CRM Manager | Liverpool | up to £50k Basic | Global
Take on the role of CRM Manager and dive into the world of global expansion and innovative loyalty schemes that our retail partner offers. You may be a Senior CRM Executive looking to take a step up into a manager role, or you may be in a similar role looking to join a brand making waves in the market. Furthermore you will be working with some of the industries most respected leaders, an incredible team to be a part of.
You will work closely with the Head of E-commerce and take full ownership over this space. The CRM Manager will manage the companies' customer marketing communications, through email campaigns, flows, SMS, referral and loyalty and be an integral part of the Marketing team.
Day to day in the position of CRM Manager, you will be responsible for:
- Management of the global CRM strategy across email and SMS
- Optimise customer lifetime value, boost acquisition and enhance retention
- Continuously optimise and improve segmentation through analysing performance data and campaign results
- Identify ways to improve email campaigns through A/B testing and flow/automation performance
- Create and execute highly engaging and personalised email campaigns
- Collaborate with product, trading and marketing teams on the planning and execution of new product launches
- Own the launch of the customer loyalty scheme
To be considered for the position of CRM Manager based in Liverpool, you will offer the following:
- Minimum 2 experience in CRM marketing
- Experience with CRM platforms
- Experience working in a retail ecommerce environment and familiar with Shopify or other ecommerce platforms
- A good understanding of Digital Marketing channels
- Copywriting and content creation skills with excellent attention to detail
- The ability to analyse and understand data, pick out trends and subsequent recommendations with proficiency in Excel and Google Analytics
- Strong work ethic
- A natural communicator.
- A team player.
- A lover of health, fitness and outdoor adventure
A fantastic opportunity and the start of a great journey, please apply now
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