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Paid Social Executive

2 months ago

Syston, Leicestershire, United Kingdom Dunelm Full time

The Role

What You'll Do

  • Take ownership of creating, maintaining and optimising Paid social campaigns working to category specific ROAS and ROI targets.
  • Daytoday management of ad campaigns on social media platforms, such as Facebook, Instagram, Pinterest and more.
  • Work with the Paid Social manager and marketing team to define campaign objectives, set budgets, and create ad creative.
  • Administrative duties such as updating and maintaining the daily spend tracker, weekly optimisation logs
  • Work with the creative team to brief in copy, image and video creative depending on campaign needs.
  • Track and analyse campaign performance using in platform reports and data analytics tools such as Google Analytics.
  • Report on campaign results to stakeholders.
  • Actively seek out new testing opportunities and work with the team to push them through to execution.
  • Test and learn new ideas: covering creative, campaign structures, audiences.

Essential Skills & Behaviours we're looking for:

  • 1 year's experience in Paid Social
  • Strong competency of numerical and Excel skills
  • VLOOKUPS, Pivot Tables etc.
  • Able to communicate clearly to internal and external stakeholders verbal and nonverbal.
  • Able to work quickly and accurately under pressure.
  • Works proactively strives for activity to be best in class and flags potential additional value to management.
  • Highly analytical is detail driven and enjoys problem solving.
  • Connecting strives to make positive relationships across the business and industry to drive mutual benefit
  • Creativity across account structure, campaign execution and working with our design teams on briefs

Desirable Experience you will have:

  • A strong understanding of Paid Social & Digital Marketing
  • Experienced working with large data sets and generating actionable insights
  • Proven track record of organisation, task management and hitting deadlines
  • Present ideas to senior team members clearly and confidently on a consistent basis
  • Understanding of the importance of creative to the success of Paid Social campaigns.
  • Comfortable working both within a team and individually

Key Relationships:

  • Paid Social
  • Brand Marketing
  • Insights & Analytics
  • Paid Marketing
  • Design team
  • Category Trading
  • Web Optimisation
  • Digital Marketing
  • External Paid Social teams
  • Platform Account Managers at Meta, Pinterest and other social media channels

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